How to start a social media strategy
Social media is gaining importance as a tool to engage with your customers and find out the conversation about your brand. Social media is simply word-of-mouth online. Your customers talk about your brand with their friends. What can you as a marketer do to get engaged with the conversation? Here are a few important steps to consider.
Twitter Tools Part 2
This is Part 2 of my blog on how to use Twitter effectively. This blog is for the more advanced user which means you have a few months of active Twittering under your belt and you want to become more proficient and hone your skills. This post is for the more tech-savvy people and people who are interested in learning how to use Twitter for business. This post is a combination of links that I have gathered...
Twitter Tools Part 1
This is a series of tools specific to Twitter designed for the novice to intermediate user.
1. What is Twitter?
Twitter is a micro-blogging tool that enables you to engage and communicate in less than 140 characters. You can create an account on www.twitter.com. You can add your photo and a profile which is visible to anyone on the net. You can start following people and people can follow you. You...
How to manage your personal brand online in 7 steps
If you are like me then you already have many profiles established on the Internet: YouTube, Flickr, Facebook, LinkedIn, MySpace, Twitter and the list goes on and on. How do you manage your personal brand online and make sure that your profiles are up to date? And if you are just now entering the social area do you know where to start a profile to increase your personal brand reputation and your chances...
Social Media 101
I must say as marketers we need to have a really good understanding of the nature and power of social media before we jump in and start acting on behalf of our brands. I found a really good blog on the basis of social media marketing. You can read it here.
In addition to understanding social media in general you will need to have a good understanding of the many tools and websites that exist. Of course,...
Social Media Sites Demographics
Social media marketing is picking up more and more noise in the marketing world. As companies are slashing their budgets they are looking online to get free exposure and connect with their customers while maintaining their brand. Who are all these people that spend time on social media? Are they your customers? Do you want to engage with them? I have provided a few links below for you to take a look...
Are companies still wasting marketing dollars?
I just picked up my mail. I certainly didn’t expect to receive catalogs from companies I haven’t done any business with in a long time if at all. Are they missing the fact that people are changing their habits. Or, did they just miss the fact that I was never one of their customers? Let’s see – Eddie Bauer, Crate & Barrel, Smith & Noble, CB2, Sierra Trading Post, Champion,...
Why Twitter is important for business
Businesses today have an amazing opportunity to listen to what their customers are saying about their brands and to connect with their customers online and instantaneously resolve problems. How valuable is that? As a business owner or CEO you want to know what your customers and employees think, don’t you? Log into search.twitter.com and listen in the conversation. Sure, only 11% of people in...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
