How to create an authentic advertising campaign with social media component
Air New Zealand’s new TV campaign
Air New Zealand’s new TV campaign is authentic, fun, remarkable and well done. On top of everything it will go virally on social media channels. It has already generated quarter of million views on YouTube.
I love this campaign for its creativity, employee engagement, humor and surprise factor. I think it’s brilliant from idea to execution. Well done...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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