How social is your State Destination Marketing Organization (DMO)?
This is the first study I have been able to find that provides some idea as to how active state marketing organizations are in social media. Dave Serino put a lot of time and effort in ranking all 50 US States DMOs. Dave used 12 primary points to evaluate each state’s efforts on social media and they are:
Certified Site Traffic Measurement from Quantcast.com
Presence of Social Media icons and...
Twitter Launches Official Guide for Businesses
Twitter must have figured out that to really make it they have to reach out to the business community. They have created the official Twitter guide for companies on how to do business on Twitter. You can read the complete guide here. Enjoy!
Out&About Marketing Goes Live
Hello and welcome to my website and blog!
I’m very excited to announce that Out&About Marketing is now live. I created this website and blog to help people in the travel and tourism industry learn about successful marketing strategies and tactics, social media and Web 2.0. New media emerged and changed marketing forever. Customers expect companies to communicate with them on a whole new...
6 Best Practices for Engagement
Social Media does work. If you need proof, take a look at this very useful tool, Engagementdb for measuring companies’ engagement. It’s not always about “eyeballs”, “fans” and “friends”. Social Media is Social – which means it’s about people and not about technology. Now, there is a tool that can measure how engaged your company is with your...
ResortXpo and Social Media Panel Lessons
Last week I attended the ResortXpo, the first virtual ski trade show, organized by Samantha Rufo from nxtConcepts (Twitter handle @srufo), North Pole design, Selectus Consulting, and of course Captain Morgan.
I was invited to present on the social media panel together with David LaPlante from Twelve Horses (Twitter handle @davidlaplante), Michelle Evans from Grouse Mountain and Eric Hoffman from Park...
On customer service and social media
There has been a lot of talk lately about the United video on YouTube and how it has affected United Airlines performance. After United Airlines broke Dave Carrol’s guitar and wasted 9 months of his time in excuses, he wrote a song about the horrible experience and posted it on YouTube. Over 3 million people so far have seen the video and it ranks number 3 on Google when someone searches for...
Drunken Neighbors Band Live from Lake Tahoe
We first saw this band live at our wedding party on Aug 2, 2003. We invited them to play at our party and they were fun and got everyone in a great mood. A bottle of Jack Daniels helped them get through the long hours in the rain.
They didn’t have a CD back then. They do now. It’s called “Smoken Earl”. I think they are still putting their website together. Once it’s live...
Deals on Twitter
Companies are jumping on Twitter right now and there are amazing deals on Twitter that you won’t find anywhere else. All you need to do is sign up for Twitter and start following companies you are interested in. Just make sure that the companies are legitimate.
To find a company you are looking for, you can do a search on Twitter by visiting Twitter Search or simply searching in the Twitter interface....
How to create a remarkable marketing campaign
The new Evian Live Young Campaign is funny and engaging
Evian just created a remarkable and clever campaign with a social media component to it. The Evian Live Young campaign was just released today. The video on YouTube had 323 views as of the writing of this blog. I think the campaign is funny and memorable. The break dancing was done by adults. Babies bodies and faces were used in the commercial....
Free E-kit to help you understand Web Marketing for Tourism
Leave it to my Australian friends to create a useful and practical free resource for tourism web marketing. Funded by the Australian State and Territory Tourism offices and created by the National Online Strategy Committee in Australia this comprehensive online marketing ekit is for the tourism industry and covers off a variety of basic and advanced topics. The free web marketing for tourism eKit...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating word of mouth and social media for the travel, tourism, outdoor, recreation and related industries. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer.
© 2009 Out&About Marketing LLC