Comments on: How social is your State Destination Marketing Organization (DMO)?

By: Mass Emailer

Mass Emailer — Tue, 08 Nov 2011 17:47:53 +0000

Facebook which is the no. 1 social networking site at the present time with having more than 750 million active users in which 50% active users log on to Facebook in any given day & Average user has 130 friends

By: Adrien Mood

Adrien Mood — Sat, 19 Mar 2011 12:58:04 +0000

That is the correct blog for anyone who desires to seek out out about this topic. You notice a lot its nearly hard to argue with you (not that I actually would need…HaHa). You definitely put a brand new spin on a topic thats been written about for years. Great stuff, just great!

By: How to measure social media - Out&About Marketing

How to measure social media - Out&About Marketing — Fri, 30 Oct 2009 20:32:02 +0000

[...] Michigan soared to 20,000 Facebook Fans. In a previous post I wrote I referenced Gammet Interactive and Dave Serino’s study of how social each US state [...]

By: Milena Regos

Milena Regos — Mon, 03 Aug 2009 20:18:02 +0000

Great discussion on this topic! I agree with Dave that blogs as measured by the website Brian provided and that they are just a piece of the puzzle. By the way, great website, Brian! Thank you for sending it.
I would bet that companies that are engaged and in tuned with their customers’ needs are better equipped to serve them int he long run. Big brands are starting to show how engagement is paying off in hard dollars. In terms of measurement, there will be a way to measure conversation engagement. We are just now getting there. Thank you both for your insightful comments.

By: Dave Serino

Dave Serino — Mon, 03 Aug 2009 15:10:05 +0000

It is going to be a long run, and by no means, do we consider the study a definitive measurement.

We intend to continually tweak the formula as social media grows and evolves. We also hoped to generate comments and opinions (which we did) that will help us get closer to understanding the optimal measurements of social media. As you indicated, we are very early into this game we are looking forward to seeing how the successful DMO path will be carved out via social media.

Re: blogs, we recognize and understand the importance. We love them and respect them for SEO value, providing insider info and travel itinerary suggestions. But they are just one piece of the puzzle. They have greater weight than some of the other outlets, but they are not the end all for social media.

Dave Serino

By: Brian

Brian — Fri, 31 Jul 2009 16:15:34 +0000

I suspect we are in the middle of the first or second inning of a long game when thinking of social media and travel.

I’m not sure I agree with the methodology of this report. It’s not clear to me how the index correlates to DMO key performance indicators.

Are visitors to social media managed by the top-rated states more likely to get answers to their questions? As a comparison, look at the post “Ultimate Travel Blogs” – it ranks blogs by RSS membership, unique monthly visitors, number of pages posted, how “Google Friendly” the site is, etc.

http://www.invesp.com/blog-rank/General_Travel

When you visit a hotel that is connected, you can feel the difference. People know what’s going on and you’re not left searching for information. I suspect social media should be measured by a similar experiential baseline.