Social media revolution – Right here! Right now!
Caution: Addictive
Social media is more popular than porn. Is social media a revolution? An evolution? Here to stay? Let me know what you think.
A friend of mine sent me this video on YouTube and I can’t get the song out of my head. If you need to see a summary of statistics as to why social media is so powerful in combination with a really cool song, go ahead. I promise you will get it in 4:22...
Online monitoring in 2 hours
The Internet made it very easy for people to post content and talk about you, your brand, your products. The importance of knowing what people are saying about you online should be very high on your list. If you don’t know what people are saying, you have no idea how to run your business. I have written a couple of times already on how to listen on the web. I found this easy and free guide which...
Aloha Skin Spa in Incline Village – a Hawaiian escape in Lake Tahoe
Photo credit: Creative Commons
I just returned from a very needed escape to the spa. I picked Aloha Skin Spa in Incline Village, Lake Tahoe to get a deep tissue massage in a refreshing oasis. We are so fortunate to have this spa in the mountains. If you can’t afford to fly to the islands, this place will awaken your senses and refresh you in just minutes.
My first visit to the spa was in 2006...
Surf shorts and authentic marketing
I just read this post about Quicksilver and I want to share it with you. It brings home the fundamentals of starting a business:
Look for a product or service that is already successful
Start small
Find your niche
Ignore the naysayers
Excellent quick reading for people interested in how Quicksilver started.
5 Free and Easy Tools to Monitor Your Travel Reputation Online
People are talking about your tourism brand. Making comments – good or bad when they travel. We know how word of mouth is affecting people’s choices about where to go on vacation, where to stay, which spa to book their appointment in, where to go out for dinner. If you know what’s been said, you can at least make sure the facts are right and try to lead the conversation. It’s...
Tahoe Ticker Interviews Out&About Marketing Founder
I had the privilege to speak with the Tahoe Ticker crew about marketing, Diamond Peak Ski Resort and Lake Tahoe in general and the future of the area. We talked about the reasons behind the success that Diamond Peak Ski Resort has had in the past in such a competitive area. We also discussed the reasoning behind the start up of Out&About Marketing and the direction it is heading in. We touched...
What exactly is social media?
This is one of the best power point presentation I have seen on the topic. It’s a must see. Enjoy!
What the F**K is Social Media: One Year Later
View more documents from Marta Kagan.
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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