Surf shorts and authentic marketing
I just read this post about Quicksilver and I want to share it with you. It brings home the fundamentals of starting a business:
- Look for a product or service that is already successful
- Start small
- Find your niche
- Ignore the naysayers
Excellent quick reading for people interested in how Quicksilver started.
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Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
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