Comments on: Banff Tourism – Small Squirrel Big Noise

By: Milena Regos

Milena Regos — Wed, 31 Mar 2010 01:08:08 +0000

Hi Mark,
thank you for your comment. I’m not sure if they were able to track visits back to the social media campaign. It would certainly make for a good research project. I’m starting to see travel brands tracking business levels back to social media efforts, so I know engagement works. I’ll see if I can follow up with someone in that area and get some more results. Thanks again!

By: Mark D'Amico

Mark D'Amico — Tue, 30 Mar 2010 18:52:34 +0000

Hi Milena

Very interesting and certainly impressive how much exposure resulted from social media!! I do think it would be interesting to understand success, ie to look at increase visits to the area, has anybody been able to track visits, tourism revenue to the area as a result of this social marketing effort? Thanks for an interesting post!

By: How a Rural Tourism Town’s Social Media Campaign Went Viral | ruraltourismmarketing.com

Tue, 29 Sep 2009 18:24:06 +0000

[...] & About Marketing details the progression from photo to marketing campaign on her blog post, Banff Tourism – Small Squirrel Big Noise. Her post provides small destinations with a blueprint for creating their own authentic social [...]

By: Milena Regos

Milena Regos — Sat, 19 Sep 2009 23:54:05 +0000

Hi Michael,
Thank you for your comments. I completely agree with you. It should be One Lake – One Marketing Effort! There are too many excuses for why we are not doing it and I’m tired of it. In the meantime, we all lose to similar destinations. I haven’t seen the article you are referring to. I think we, the people, should just start a movement to promote Lake Tahoe as a destination. Then, they will either join in or not. What do you think?

By: Michael Landau

Michael Landau — Sat, 19 Sep 2009 23:26:36 +0000

Hi Milena: This is great. Thanks for sharing. On a different note did you see the article in Las Vegas Sun about NCOT ski promo this year, the print is only Ruby Mt. Heli and Mt. Charleston, very lame. We need to have a concentrated effort to promote Lake Tahoe, we are really losing out without one. I see campaigns for Vail , Banff and Aspen, we need to kick it up a notch. We have 5 DMO and they are not coordinated at all. This is not good. I work with Travel Agent Magazine and trust me, we can do alot better if we all work together.