How to measure social media
Social Media.Yes, it’s great but how do you measure it? I hear this statement a lot by business people trying to grasp with this new way of communication and its applications for marketing, sales, customer service, PR, research and more. A lot has been written about the topic of how to measure social media. Some people are for measuring every dollar and minute that goes into social media efforts,...
U2, YouTube and Social Media ROI
U2 took over social media with their live concert on YouTube. Comments and conversations about the show took over Twitter and Facebook. People from 7 continents have logged onto their computers to watch the show live from Rose Bowl and to share their experiences live – on Facebook and Twitter.
What I like about U2 using social media and what they did very well:
Content
People say content...
Using Web Video Marketing
Videos are extremely powerful marketing tool and can be used very well in business. People like to watch not read and videos can sometimes showcase your product much better than any press release or print ad will. With social media gaining more and more momentum and people spending countless hours consuming user-generated content, videos will become a part of your overall marketing mix. Did you...
New FTC rules in effect
Twitter Chat Room #mrktchat will discuss the new FTC ruling
Every Thursday at 2pm PST we are going to meet live on Twitter and discuss the latest hot trends and topics in the social media world and internet marketing specific to tourism marketing people. Join us on Twitter with the hashtag #mrktchat. What is a hashtag?
This week, the hottest topic in social media is the new FTC regulations for disclosing...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
