The Black Eyed Peas and the Now Generation

Lately, I’ve become a total Black Eyed Peas fan. I love their music. I work out to it, listen to it at home, cross country ski with it, listen to it on weekends, when I work and when I fall asleep. One of their songs, “Now Generation” has interesting lyrics touching upon social networking, our desire for urgency and immediacy and how we want everything NOW. The New Customer is defined...
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The “Don’t be Stupid” social media guidelines every employee needs to know

What you share online is public and in some cases can be used against you. Here are some guidelines to keep in mind before the next time you hit enter on your keyboard or send on your mobile device. 1. Everything you share online is visible. Your Facebook updates, tweets, blog posts, Flickr photos, YouTube videos.  If you want to keep your job, don’t say things online you are going to regret...
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10 reasons why I started Out&About Marketing

Because I’m passionate about honest marketing and social media and believe that if done right it really works. Because I’m tired of shitty marketing and bad customer service. Because the social web is changing the world and businesses will adapt or die. Some businesses need to die. It’s OK. Because people need great products and services and amazing companies want to sell their products...
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Is the Travelocity contest on Facebook good or bad?

Is the Travelocity contest on Facebook good or bad?
Travelocity announced a new contest on Facebook: The roaming Gnome asked you to vote for the next ski trip destination: Lake Tahoe or Utah. The Good This is a brilliant idea to get everyone associated with the travel & hospitality industries involved and engaged. It’s working. It’s a friendly competition and visitors bureaus, hotels, ski resorts and local businesses are showing their...
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