3 ways to get happy customers for life
Dr. Seuss
Running your own business is complicated enough. How do you make sure your customers are happy and they bring you referrals and positive word-of-mouth? Here are 3 tips to follow:
1. Under promise and over deliver. Return their phone call, email, tweet, question within reasonable time. If you are completely swamped then tell them you will get back to them upon review. Deliver on what you...
Terribly Disappointing Experience with Chrysler Corporation
This post is based on personal experience with Chrysler Corporation. It has been so disappointing and discouraging that I feel the need to share it with everyone who may be considering purchasing a Dodge or Chrysler.
OK, here are the facts.
1. We purchased a Dodge 2500 RAM 2009 diesel truck in July 2009. Purchasing price for it $49,298.04. Yes, that’s a lot of money! As taxpayers in this country,...
Ralph Lauren “Gets It”. Do you?
Case Study: Ralph Lauren
This blog post is way overdue. It happened two winters ago and I just haven’t gotten around to write about it. It absolutely impressed me as a situation where clearly a company “Gets It”.
The company: The company is Ralph Lauren and more specifically their Polo Blue Cologne Fragrance. They created a brand new campaign to help launch their Red, White and Blue...
It’s 2010. Is Your Business Social – Social Media Workshop
It's 2010. Is Your Business Social?
Today, I had the incredible opportunity to speak to 35+ executives today in Incline Village at the Parasol Tahoe Community Foundation. The audience consisted of many non-profits and small to medium businesses from the area. Some of them have national and international operations. The workshop was 3 hours long and after a hard core group exercise at the end everyone...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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