Content Strategy
First, stop thinking strategies and start thinking people. What do they really want to get from you?
Second, try keeping your content to the 80/20 rule. 80% is providing value to your online community and 20% is self-promotion. Post only things your community is truly values and wants to receive.
Third, try it for 3 months and let me know if it worked for you. I’ll be surprised if it didn’t.
What...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
© 2009 Out&About Marketing LLC