Content Strategy

Posted by on June 22, 2011

First, stop thinking strategies and start thinking people. What do they really want to get from you?

Second, try keeping your content to the 80/20 rule. 80% is providing value to your online community and 20% is self-promotion. Post only things your community is truly values and wants to receive.

Third, try it for 3 months and let me know if it worked for you. I’ll be surprised if it didn’t.

What do you find works best for you?

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