We all know that consumer reviews and word of mouth are super powerful for the travel&tourism industry. As consumers, we ask our friends for recommendations as to where to eat, where to stay, where to go.

As a contributor to TripAdvisor, I’ve written a few reviews myself, telling other people what I thought of a certain place. I wanted to “give back” to the community of people who want to get the real story of a place. A story based on real people’s feedback instead of the glorified, well written marketing copy.

I received this email from TripAdvisor giving me an idea of how many people have seen my reviews. I have written a total of 9 reviews and they have been seen by 4,090 people in total. WOW!!

Imagine how many people are reviewing your company and how powerful it can be for your brand.

To capitalize on TripAdvisor, you can read the blog post I wrote a while back.

Do you use TripAdvisor for your business? Do you use it personally? I’d be interested to know. Leave a comment below and let me know. Cheers!