How do you measure return on investment on social media?
Marketers are trying to figure out how to measure return on investment (ROI) from their social media marketing activities. The pressure to measure is on and 2012 will be the year we move away from fans and followers to actual value of our social media efforts.
You can measure ROI of your social media by using the right traditional and digital metrics. Two good tips for beginning to track how you do...
Out&About Marketing predicts 2 major areas in 2012 to keep an eye on
Another year has gone by us fast. As we approach a brand new year, I like to stop and think of what the immediate future holds for us as social media marketers and CMOs. In my opinion, we are going to continue to see social media, mobile, video and augmented reality take more of our time as consumers and marketers. Yet, the two most important areas to pay attention to in 2012 in my opinion are social...
The challenges with QR codes
Let’s start with what is a QR code?
Based on Wikipedia:
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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