100 awesome social media marketing stats, charts and graphs

Posted by on February 6, 2012

This excellent collection of social media marketing stats, graphs and charts is brought to you by the great folks at Hubspot.

Highlights from the collection broken down by categories are:

Inbound Marketing

  • In 2011, 61% of marketers invested more in earned media compared to 58% in paid digital media and only 14% in paid traditional media
  • B2B marketers are shifting their budgets towards inbound marketing with 69% investing in social media
  • More than half of marketers increased their inbound marketing budgets in 2011
  • The average budget spent on company blogs and social media has nearly doubled in the past 2 years
  • Inbound marketing is a lot more cost effective than traditional outbound marketing with a cost per lead  62% less on inbound than outbound lead

Search engines and SEO

  • Google is the new yellow pages. 20% of the monthly Google searches are for local businesses
  • 75% of users never scroll past the first page! If you are not on first page of Google for your keywords, you need to improve your SEO
Social Networking
  • 2/3 of Internet users regularly use social network
  • The world and business is becoming more and more social
  • Social media conversations actually influence purchases
  • More than 1/2 of small business owners say social media sites play an important role in active sales
Blogging
  • 2/3 of marketers say their blog is critical or important to their business
  • Blog articles influence purchase decisions
  • Companies that blog have 55% more website visitors
  • B2C companies that blog generate 88% more leads per month than those who do not and B2B companies generate 67% more leads
Facebook
  • Facebook has become the preferred method for sharing content second only to email
  • 51% of B2B marketers agree that Facebook is an effective marketing tool
  • Both B2C and B2B acquire customers on Facebook
Twitter
  • More than 1/2 of active Twitter users follow brands and companies on social networks
  • 79% of US Twitter users are more likely to recommend brands they follow
  • B2C companies with over 100 followers have 146% more leads/month than those with less than 100

To see the charts and graphs of these and many more stats as collected by Hubspot, check out the PDF document below. Enjoy!

 

 

2 comments
Microwave oven
Microwave oven

Social media is the only way to promote your business online. Through Social media you let the others know about your business and products. Various social networking sites are available which you can use to promote your business like Facebook, Twitter, Stumbleupon etc.Thanks for sharing the useful information.

Suraj Nair
Suraj Nair

It is very important stats for people like us, as we have to rely on this stats before planning our next step on our website. The only thing which I found surprisingly demotivating is that 75% of the people never search beyond 1st page.