How to create a great video for your brand
It’s Friday so we’ll keep this post very short. I wanted to share this video by Equinox Yoga as an example of a video well done. Do yourself a favor and spend the next 3 minutes watching it. You will feel inspired.
When I first saw it, it had close to 500,000 views within 24 hours of making it public on YouTube. The views are now close to 2.2 mil. It’s absolutely amazing. Great...
Lake Tahoe marketing and social media super stars
Tahoe Thursday Series
I like it when I see a local Lake Tahoe business doing a good job with their social media marketing efforts. In addition to our Once a Month Who’s Doing it Best in Lake Tahoe in Social Media and Digital Marketing Series, I’m going to feature a local Lake Tahoe business in our Tahoe Thursday series. If you can think of any, let me know in the comments section or send...
7 action steps to creating your Social Media Strategy
Photo credit: Flickr. Sean MacEntee
2012 is the year that you need to create a social media strategy for your business if you don’t have one yet. Just make this your goal and I promise you it will pay off.
Radian6 report recently released states: “Strategic users are almost three times more likely to execute activities for engaging prospects than informal users (53% vs. 19%)” — and...
How to use Pinterest for your travel brand
Do we need any more social networks in our daily lives? We are stretched so thin trying to stay connected 24/7 on Facebook, Twitter, LinkedIn and blogs that adding one more social network to our lives seems like a crazy idea. But I really like this one. And I think it has a big potential for travel destinations and companies. Meet Pinterest.
What is Pinterest?
It’s an online pinboard where...
Is social media marketing paying off for your business?
I love the conversation of return on investment from your social media marketing. Don’t you?
Businesses are starting to realize that social media goes deeper than getting a Facebook page up, linking it to your Twitter profile (more on this in another post) and telling the intern to update Facebook every day.
Businesses that are successful with their social media marketing are the ones that have...
Facebook 2012 – What You Need to Know. Free Webinar with Mari Smith Jan 31st
We’ve partnered with Mari Smith, Facebook social media expert to bring you a completely free webinar on Jan 31st at 11am PST.
Do you remember the “Six Degrees of Kevin Bacon” game that went viral a few years ago?
Apparently, Facebook is now credited with reducing the six degrees of separation to only FOUR!
That means, if there’s anyone on the entire planet you’d like...
Tahoe Local Digital and Social Media Marketing – Who’s Doing it Best Series
Tahoe Local Who’s Doing it Best in the Digital and Social Media Marketing Space
Jan 2012 – Tahoe Mountain Sports
I’ve been thinking about starting this series for a while as there are certain local Tahoe companies and businesses that are doing a really good job with their online and social media marketing efforts. There’s no better time to start this series than in the month...
Has your Twitter account being hacked? Here’s how to stop the spam
All of the sudden your Twitter account gets obsessed and starts sending out DM (direct messages) messages to people in your network to take a look at pictures, lose weight or check out a link with horrible things being said about them.
If this happens to you, most likely your account has been hacked. It happened to me yesterday and it’s not pleasant. I ended up spending hours apologizing...
Social Media Statistics
Happy New Year! I wish you a healthy and prosperous new year filled with joy and excitement!
We look forward to making 2012 a great year and continue to provide you with valuable content, tips, tools and social media advice in assisting you with your digital and social media marketing. Thank you for being our loyal reader! If you haven’t come up with a New Year’s Resolution yet, the cartoon...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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