Prana- remarkable products with remarkable marketing
Prana is a clothing manufacturer I have fallen in love with for the past few months. They provide good quality clothes at decent prices and stand by their values. Below are ten good reasons I like Prana. These are excellent ideas a business can implement to stand out, create advocates while staying true to their beliefs and still make a profit.
1. Influencer program – every company needs to...
Chrysler Makes Good
I’m very happy to write this post and report that Chrysler Corporation offered us unheard of customer service complimented by a brand new truck to make up for their defective truck. It’s not every day that you see a big corporation like Chrysler be so receptive to a customer’s need and step up to the plate by doing the right thing in any customer’s mind, i.e replacing a defective...
Ralph Lauren “Gets It”. Do you?
Case Study: Ralph Lauren
This blog post is way overdue. It happened two winters ago and I just haven’t gotten around to write about it. It absolutely impressed me as a situation where clearly a company “Gets It”.
The company: The company is Ralph Lauren and more specifically their Polo Blue Cologne Fragrance. They created a brand new campaign to help launch their Red, White and Blue...
Social Media Workshop coming to Lake Tahoe
It’s 2010 – Is your business social?
Do you need help figuring out how to best use social media marketing for your business? Do you want to understand how to use word-of-mouth online to compliment your traditional and online marketing efforts. Are you new to social media? Do you need justification for yourself or to your boss that social media is not just playing on Facebook? Do you think...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
7 Things Every Business Can Learn from Burning Man
Burning Man is an amazing phenomenon. It’s the kind of event that you have to witness to understand. It’s Disneyland for adults. A mix of Moulin Rouge and Mad Max. It’s incredible and inspiring. It’s crazy. It’s a wild dream. And in the chaos of it all, there is clarity. And there’s sense. Organization. Amazing logistics to make it all happen. In this post, I’ll...
Surf shorts and authentic marketing
I just read this post about Quicksilver and I want to share it with you. It brings home the fundamentals of starting a business:
Look for a product or service that is already successful
Start small
Find your niche
Ignore the naysayers
Excellent quick reading for people interested in how Quicksilver started.
How to create a remarkable marketing campaign
The new Evian Live Young Campaign is funny and engaging
Evian just created a remarkable and clever campaign with a social media component to it. The Evian Live Young campaign was just released today. The video on YouTube had 323 views as of the writing of this blog. I think the campaign is funny and memorable. The break dancing was done by adults. Babies bodies and faces were used in the commercial....
The Power of YouTube videos for your Brand
YouTube has become an important part to any social media campaign. It has also proven its effectiveness in making or breaking a brand. I’ll give you 3 examples from the past few months that if nothing else should clearly show you the importance of YouTube to any brand, any company and any person. YouTube is not just videos posted by teenagers and viewed by their peers. YouTube has become a lot...
Susan Boyle – YouTube Singing Sensation
Have you seen Susan Boyle’s performance on Britains Got Talent Show? Amazing!!! The performance is all over the news right now. You can also watch the video here if you haven’t seen it yet or watch it directly on this blog.
As of this post the video had 1,578,735 views. Susan’s goal was to perform in front of a large audience and she did it so well that jaws dropped. The judges...
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