Out&About Marketing turns 1 year old- 10 Lessons Learned
Happy Birthday Out&About Marketing! It turned one year old today! Yipee!
A year ago I embarked on a new journey with Out&About Marketing. The results have been very,very positive. I accomplished many of the goals I set for myself and learned a few lessons along the way. Overall, I have no regrets and I’m proud of the accomplishments.
Thank you to all of my clients who keep me on my toes,...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
U2, YouTube and Social Media ROI
U2 took over social media with their live concert on YouTube. Comments and conversations about the show took over Twitter and Facebook. People from 7 continents have logged onto their computers to watch the show live from Rose Bowl and to share their experiences live – on Facebook and Twitter.
What I like about U2 using social media and what they did very well:
Content
People say content...
Sharpie’s social campaign
I want to share with you Sharpie’s social media campaign. Sharpies? Right! They have built a very successful social media strategy. Can you think of creative, fresh and engaging content for Sharpies? Neither could I. Until I saw their online community – Sharpie. Uncap What’s Inside. Check out some of these products artfully decorated with a sharpie. Amazing, isn’t it? Can you...
Surf shorts and authentic marketing
I just read this post about Quicksilver and I want to share it with you. It brings home the fundamentals of starting a business:
Look for a product or service that is already successful
Start small
Find your niche
Ignore the naysayers
Excellent quick reading for people interested in how Quicksilver started.
Tahoe Ticker Interviews Out&About Marketing Founder
I had the privilege to speak with the Tahoe Ticker crew about marketing, Diamond Peak Ski Resort and Lake Tahoe in general and the future of the area. We talked about the reasons behind the success that Diamond Peak Ski Resort has had in the past in such a competitive area. We also discussed the reasoning behind the start up of Out&About Marketing and the direction it is heading in. We touched...
How to create a remarkable marketing campaign
The new Evian Live Young Campaign is funny and engaging
Evian just created a remarkable and clever campaign with a social media component to it. The Evian Live Young campaign was just released today. The video on YouTube had 323 views as of the writing of this blog. I think the campaign is funny and memorable. The break dancing was done by adults. Babies bodies and faces were used in the commercial....
The Power of YouTube videos for your Brand
YouTube has become an important part to any social media campaign. It has also proven its effectiveness in making or breaking a brand. I’ll give you 3 examples from the past few months that if nothing else should clearly show you the importance of YouTube to any brand, any company and any person. YouTube is not just videos posted by teenagers and viewed by their peers. YouTube has become a lot...
Susan Boyle – YouTube Singing Sensation
Have you seen Susan Boyle’s performance on Britains Got Talent Show? Amazing!!! The performance is all over the news right now. You can also watch the video here if you haven’t seen it yet or watch it directly on this blog.
As of this post the video had 1,578,735 views. Susan’s goal was to perform in front of a large audience and she did it so well that jaws dropped. The judges...
Introduction to Milena’s blog
Hi, my name is Milena Regos and I’m starting this blog to put in one place all Internet marketing, web 2.0 and social media marketing tools and lessons in today’s economy. The Internet is changing daily and the gone are the days of web 1.0. We are all entering a new phase online in which conversation, dialogue, honesty, authenticity and transparency are becoming more prevalent. Gone are...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
