Success Stories - Out&About Marketing

Social Media Workshop coming to Lake Tahoe

Posted by Milena Regos on Aug 23rd, 2010 | 1 Comment home title

Social Media Workshop coming to Lake Tahoe

It’s 2010 – Is your business social? Do you need help figuring out how to best use social media marketing for your business? Do you want to understand how to use word-of-mouth online to compliment your traditional and online marketing efforts. Are you new to social media? Do you need justification for yourself or to your boss that social media is not just playing on Facebook? Do you think...

Adrift Tahoe Paddleboarding and Social Media

Posted by Milena Regos on Aug 22nd, 2010 | No Comments home title

Photo credit: PeterSpain.com This is one of two posts on how small businesses can use social media to their advantage. I got particularly interested in paddleboarding and decided to track the entire process of how social media is affecting the bottom line of a small business. Adrift Tahoe is located in Kings Beach, Lake Tahoe, CA and they offer rentals, sales, fun special events and merchandise. It’s...

Out&About Marketing turns 1 year old- 10 Lessons Learned

Posted by Milena Regos on Jul 6th, 2010 | 2 Comments home title

Out&About Marketing turns 1 year old- 10 Lessons Learned

Happy Birthday Out&About Marketing! It turned one year old today! Yipee! A year ago I embarked on a new journey with Out&About Marketing. The results have been very,very positive. I accomplished many of the goals I set for myself and learned a few lessons along the way. Overall, I have no regrets and I’m proud of the accomplishments. Thank you to all of my clients who keep me on my toes,...

One Happy Customer – Case Study

Posted by Milena Regos on Nov 11th, 2009 | No Comments home title

Overnight success with social media Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...

U2, YouTube and Social Media ROI

Posted by Milena Regos on Oct 25th, 2009 | No Comments home title

U2 took over social media with their live concert on YouTube. Comments and conversations about the show took over Twitter and Facebook. People from 7 continents have logged onto their computers to watch the show live from Rose Bowl and to share their experiences live – on Facebook and Twitter. What I like about U2 using social media and what they did very well: Content People say content...

Sharpie’s social campaign

Posted by Milena Regos on Sep 22nd, 2009 | 3 Comments home title

I want to share with you Sharpie’s social media campaign. Sharpies? Right! They have built a very successful social media strategy. Can you think of creative, fresh and engaging content for Sharpies? Neither could I. Until I saw their online community – Sharpie. Uncap What’s Inside. Check out some of these products artfully decorated with a sharpie. Amazing, isn’t it? Can you...

Surf shorts and authentic marketing

Posted by Milena Regos on Aug 8th, 2009 | No Comments home title

I just read this post about Quicksilver and I want to share it with you. It brings home the fundamentals of starting a business: Look for a product or service that is already successful Start small Find your niche Ignore the naysayers Excellent quick reading for people interested in how Quicksilver started.

Tahoe Ticker Interviews Out&About Marketing Founder

Posted by Milena Regos on Aug 2nd, 2009 | No Comments home title

I had the privilege to speak with the Tahoe Ticker crew about marketing, Diamond Peak Ski Resort and Lake Tahoe in general and the future of the area. We talked about the reasons behind the success that Diamond Peak Ski Resort has had in the past in such a competitive area. We also discussed the reasoning behind the start up of Out&About Marketing and the direction it is heading in. We touched...

How to create a remarkable marketing campaign

Posted by Milena Regos on Jul 9th, 2009 | No Comments home title

The new Evian Live Young Campaign is funny and engaging Evian just created a remarkable and clever campaign with a social media component to it. The Evian Live Young campaign was just released today. The video on YouTube had 323 views as of the writing of this blog. I think the campaign is funny and memorable. The break dancing was done by adults. Babies bodies and faces were used in the commercial....

The Power of YouTube videos for your Brand

Posted by Milena Regos on Apr 17th, 2009 | 4 Comments home title

YouTube has become an important part to any social media campaign. It has also proven its effectiveness in making or breaking a brand. I’ll give you 3 examples from the past few months that if nothing else should clearly show you the importance of YouTube to any brand, any company and any person. YouTube is not just videos posted by teenagers and viewed by their peers. YouTube has become a lot...