Is your business on Facebook?
Back in March I wrote a blog post discussing social media stats for social networks including Facebook, Twitter, MySpace, Delicious, YouTube and Flickr. If you are interested in knowing who visits these social media sites and how much traffic they are getting, please, go back and read the original post first. I pulled the data from Quantcast.com and it’s one of the most read blog posts so far.
Today,...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
5 reasons a business needs a blog?
Social media is changing they way businesses do business and people are demanding this change. Companies no longer have complete control over their brand. Some very savvy companies and CEOs are turning to blogs as a way to create online communities, communicate with their customers and employees and bring transparency to their business. Below are 5 reasons why a blog is a good idea:
Listening tool:...
Out&About Marketing Goes Live
Hello and welcome to my website and blog!
I’m very excited to announce that Out&About Marketing is now live. I created this website and blog to help people in the travel and tourism industry learn about successful marketing strategies and tactics, social media and Web 2.0. New media emerged and changed marketing forever. Customers expect companies to communicate with them on a whole new...
Free E-kit to help you understand Web Marketing for Tourism
Leave it to my Australian friends to create a useful and practical free resource for tourism web marketing. Funded by the Australian State and Territory Tourism offices and created by the National Online Strategy Committee in Australia this comprehensive online marketing ekit is for the tourism industry and covers off a variety of basic and advanced topics. The free web marketing for tourism eKit...
A practical resource guide on how to listen on the social web?
People are talking about you, your company, your brand. Do you know what they are saying?
Here’s a practical resource guide on how to find out what people are saying about your brand. Listening to what people are saying seems to be a hot topic right now but most people don’t know where to start. There are some very good software companies that will help you achieve your goals but they...
Ad:Tech San Francisco – Lessons Learned
I just got back from Ad:Tech in San Francisco where I spent one exciting afternoon and one busy morning visiting with companies and listening to much smarter people than me talk about the state of the industry, web 2.0, social media and digital marketing overall. I have to admit that I liked the vibe at Web 2.0 expo I visited earlier this month better than the Ad:tech. Both were worth attending and...
The Power of YouTube videos for your Brand
YouTube has become an important part to any social media campaign. It has also proven its effectiveness in making or breaking a brand. I’ll give you 3 examples from the past few months that if nothing else should clearly show you the importance of YouTube to any brand, any company and any person. YouTube is not just videos posted by teenagers and viewed by their peers. YouTube has become a lot...
How to start a social media strategy
Social media is gaining importance as a tool to engage with your customers and find out the conversation about your brand. Social media is simply word-of-mouth online. Your customers talk about your brand with their friends. What can you as a marketer do to get engaged with the conversation? Here are a few important steps to consider.
Twitter Tools Part 2
This is Part 2 of my blog on how to use Twitter effectively. This blog is for the more advanced user which means you have a few months of active Twittering under your belt and you want to become more proficient and hone your skills. This post is for the more tech-savvy people and people who are interested in learning how to use Twitter for business. This post is a combination of links that I have gathered...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating word of mouth and social media for the travel, tourism, outdoor, recreation and related industries. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer.
© 2009 Out&About Marketing LLC