Getting the most out of LinkedIn in 7 easy steps
I’ve used LinkedIn for about 4 years, but most of the activity on it happened in the past 1 year. As people are getting more and more connected online, LinkedIn shows up as number one tool for searching for a job (the increase in unemployment rate probably helped), getting your professional network in one place and staying on top of your contacts’ latest moves. How to get the most out of...
Lessons from SMG Technology and Marketing workshop
I had the pleasure to present to the Strategic Marketing Group in South Lake Tahoe yesterday. Here’s a short recap of the sessions I attended and a copy of my presentation.
I enjoyed David LaPlante’s presentation.His passion for technology, social sharing, video, content and skiing is addictive and make a big impact on everyone who’s ever seen him speak. On the forefront of technology,...
Web trends 2010
I had the pleasure of speaking to a very diverse group of University of Nevada, Reno (UNR) consisting of undergraduate and graduate students and business owners and professionals from Reno and Lake Tahoe. Thank you Dr. Bret for putting it together. The event was mainly Q&A format but the very first question Dr. Bret asked every one on the panel was: How is 2010 going to be better or different for...
Economy, social media and ski resorts advertising
Vail Resorts CEO Rob Katz tells us in this 9 min video how they changed their advertising strategies this last year to adapt to the economy’s demands, consumer changes and the continuously evolving social media marketing environment.
Click Here to See the Video
In summary:
Decide faster. People are making decisions a lot faster than they used to. Instead of booking their vacations 6-8 months...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
5 reasons a business needs a blog?
Social media is changing they way businesses do business and people are demanding this change. Companies no longer have complete control over their brand. Some very savvy companies and CEOs are turning to blogs as a way to create online communities, communicate with their customers and employees and bring transparency to their business. Below are 5 reasons why a blog is a good idea:
Listening tool:...
U2, YouTube and Social Media ROI
U2 took over social media with their live concert on YouTube. Comments and conversations about the show took over Twitter and Facebook. People from 7 continents have logged onto their computers to watch the show live from Rose Bowl and to share their experiences live – on Facebook and Twitter.
What I like about U2 using social media and what they did very well:
Content
People say content...
Using Web Video Marketing
Videos are extremely powerful marketing tool and can be used very well in business. People like to watch not read and videos can sometimes showcase your product much better than any press release or print ad will. With social media gaining more and more momentum and people spending countless hours consuming user-generated content, videos will become a part of your overall marketing mix. Did you...
New FTC rules in effect
Twitter Chat Room #mrktchat will discuss the new FTC ruling
Every Thursday at 2pm PST we are going to meet live on Twitter and discuss the latest hot trends and topics in the social media world and internet marketing specific to tourism marketing people. Join us on Twitter with the hashtag #mrktchat. What is a hashtag?
This week, the hottest topic in social media is the new FTC regulations for disclosing...
5 Free and Easy Tools to Monitor Your Travel Reputation Online
People are talking about your tourism brand. Making comments – good or bad when they travel. We know how word of mouth is affecting people’s choices about where to go on vacation, where to stay, which spa to book their appointment in, where to go out for dinner. If you know what’s been said, you can at least make sure the facts are right and try to lead the conversation. It’s...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
