Web trends 2010
I had the pleasure of speaking to a very diverse group of University of Nevada, Reno (UNR) consisting of undergraduate and graduate students and business owners and professionals from Reno and Lake Tahoe. Thank you Dr. Bret for putting it together. The event was mainly Q&A format but the very first question Dr. Bret asked every one on the panel was: How is 2010 going to be better or different for...
Economy, social media and ski resorts advertising
Vail Resorts CEO Rob Katz tells us in this 9 min video how they changed their advertising strategies this last year to adapt to the economy’s demands, consumer changes and the continuously evolving social media marketing environment.
Click Here to See the Video
In summary:
Decide faster. People are making decisions a lot faster than they used to. Instead of booking their vacations 6-8 months...
Is your business on Facebook?
Back in March I wrote a blog post discussing social media stats for social networks including Facebook, Twitter, MySpace, Delicious, YouTube and Flickr. If you are interested in knowing who visits these social media sites and how much traffic they are getting, please, go back and read the original post first. I pulled the data from Quantcast.com and it’s one of the most read blog posts so far.
Today,...
Are you using Twitter for business?
A few recent changes to Twitter and a few interesting articles I read made me think about Twitter as a business tool – it’s benefits and challenges to any business that decides to participate on it.
Traffic – eMarketer just came up with a new report called “Data on Twitter Decline Stacks Up”. The report talks about declining Twitter traffic in the past few months. If...
Social Media Measurements – Free Tools
Photo credit: Stephen Oachs
How do you measure social media? There are many ways to measure your efforts. How much time do you have?
There are free and paid ways to measure your social media marketing.
Here’s a good post on the topic from OptimizeThis who lists some valuable tools. What do you think? How do you measure your social media efforts?
Have you decided to cut on efforts in other areas?...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
5 reasons a business needs a blog?
Social media is changing they way businesses do business and people are demanding this change. Companies no longer have complete control over their brand. Some very savvy companies and CEOs are turning to blogs as a way to create online communities, communicate with their customers and employees and bring transparency to their business. Below are 5 reasons why a blog is a good idea:
Listening tool:...
How to measure social media
Social Media.Yes, it’s great but how do you measure it? I hear this statement a lot by business people trying to grasp with this new way of communication and its applications for marketing, sales, customer service, PR, research and more. A lot has been written about the topic of how to measure social media. Some people are for measuring every dollar and minute that goes into social media efforts,...
Using Web Video Marketing
Videos are extremely powerful marketing tool and can be used very well in business. People like to watch not read and videos can sometimes showcase your product much better than any press release or print ad will. With social media gaining more and more momentum and people spending countless hours consuming user-generated content, videos will become a part of your overall marketing mix. Did you...
Online monitoring in 2 hours
The Internet made it very easy for people to post content and talk about you, your brand, your products. The importance of knowing what people are saying about you online should be very high on your list. If you don’t know what people are saying, you have no idea how to run your business. I have written a couple of times already on how to listen on the web. I found this easy and free guide which...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating word of mouth and social media for the travel, tourism, outdoor, recreation and related industries. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer.
© 2009 Out&About Marketing LLC