How to use Pinterest for your travel brand
Do we need any more social networks in our daily lives? We are stretched so thin trying to stay connected 24/7 on Facebook, Twitter, LinkedIn and blogs that adding one more social network to our lives seems like a crazy idea. But I really like this one. And I think it has a big potential for travel destinations and companies. Meet Pinterest.
What is Pinterest?
It’s an online pinboard where...
Has your Twitter account being hacked? Here’s how to stop the spam
All of the sudden your Twitter account gets obsessed and starts sending out DM (direct messages) messages to people in your network to take a look at pictures, lose weight or check out a link with horrible things being said about them.
If this happens to you, most likely your account has been hacked. It happened to me yesterday and it’s not pleasant. I ended up spending hours apologizing...
The challenges with QR codes
Let’s start with what is a QR code?
Based on Wikipedia:
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square...
Cool brand new app for the tourism industry – TourWrist
This brand new shiny object got our attention. It’s called TourWrist and we see a lot of marketing and social media potential for travel and tourism brands, ski resorts, real estate, hotels, photographers and any other company in need of a 360 virtual tour to showcase their product or service.
What are some of the reviews this app is getting:
• Featured by Apple! Winner of the 2011 Communication...
Problems with Facebook custom domain name? Check your settings.
I recently discovered a Facebook bug that may not be allowing your Facebook page to display properly. If you have registered your custom domain name on Facebook, i.e Facebook.com/companyname you should be able to type it in and go directly to your page when you are logged out of Facebook. However, some Facebook pages will direct you automatically to Facebook.com. How to fix this issue?
Check your page...
Google+ Launches Pages
Ever since the launch of Google+ businesses have been expecting this moment – the launch of branded pages. Today, Google finally released this option for companies. So, should you jump right in and get your Google+ branded page today?
To see what Mashable has to say about this, click here.
I did some research to find out what are the main differences between a Google+ profile and a page. Check...
History of Social Media
Each day, we Facebook, use Twitter, instant message, read blogs, email, share photos on Flickr and Instagram, watch videos on YouTube and Vimeo. I use technology for just about everything, from exercising and mapping to cooking and reading the news . But do you ever wonder: “How did we get here?”
What does the future hold? Quora, the people questions and answers forum may replace Google...
Transform Your Marketing
An excellent presentation by Hubspot on how to change your marketing from outbound to permission marketing.
Transform Your Marketing
View more presentations from HubSpot Internet Marketing
Social Media Strategy
Do you need a social media strategy? I would much rather call it a people- centric strategy but you do need a plan of why, how and what you are going to do on social media. Take a look at the presentation and let me know if I missed anything. Do you have a plan?
Social Media Strategy
View more presentations from Milena Regos
How to use TripAdvisor to your advantage
Two sides to this post are 1) using TripAdvisor as a consumer and 2) using TripAdvisor as a travel brand. According to AllFacebook.com there are over 9.5 mil monthly users of TripAdvisor. I love the site as it gives me real reviews about a place I’d like to visit. Just be a little cautious when you read the reviews as sometimes only the most passionate and the really unhappy people will go through...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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