Getting the most out of LinkedIn in 7 easy steps
I’ve used LinkedIn for about 4 years, but most of the activity on it happened in the past 1 year. As people are getting more and more connected online, LinkedIn shows up as number one tool for searching for a job (the increase in unemployment rate probably helped), getting your professional network in one place and staying on top of your contacts’ latest moves. How to get the most out of...
Why social media agencies can’t help you
Every brand needs to find a way to enter the social media space. Planning and listening is extremely important before jumping in both feet. Understanding the tools is critical although having a clear strategy comes first.
An agency can help guide you in the process and bring you up to speed on the technology. Yet, every organization needs to make a commitment to their social media presence. Unless...
Lessons from SMG Technology and Marketing workshop
I had the pleasure to present to the Strategic Marketing Group in South Lake Tahoe yesterday. Here’s a short recap of the sessions I attended and a copy of my presentation.
I enjoyed David LaPlante’s presentation.His passion for technology, social sharing, video, content and skiing is addictive and make a big impact on everyone who’s ever seen him speak. On the forefront of technology,...
Web trends 2010
I had the pleasure of speaking to a very diverse group of University of Nevada, Reno (UNR) consisting of undergraduate and graduate students and business owners and professionals from Reno and Lake Tahoe. Thank you Dr. Bret for putting it together. The event was mainly Q&A format but the very first question Dr. Bret asked every one on the panel was: How is 2010 going to be better or different for...
Economy, social media and ski resorts advertising
Vail Resorts CEO Rob Katz tells us in this 9 min video how they changed their advertising strategies this last year to adapt to the economy’s demands, consumer changes and the continuously evolving social media marketing environment.
Click Here to See the Video
In summary:
Decide faster. People are making decisions a lot faster than they used to. Instead of booking their vacations 6-8 months...
Is your business on Facebook?
Back in March I wrote a blog post discussing social media stats for social networks including Facebook, Twitter, MySpace, Delicious, YouTube and Flickr. If you are interested in knowing who visits these social media sites and how much traffic they are getting, please, go back and read the original post first. I pulled the data from Quantcast.com and it’s one of the most read blog posts so far.
Today,...
Are you using Twitter for business?
A few recent changes to Twitter and a few interesting articles I read made me think about Twitter as a business tool – it’s benefits and challenges to any business that decides to participate on it.
Traffic – eMarketer just came up with a new report called “Data on Twitter Decline Stacks Up”. The report talks about declining Twitter traffic in the past few months. If...
Social Media Measurements – Free Tools
Photo credit: Stephen Oachs
How do you measure social media? There are many ways to measure your efforts. How much time do you have?
There are free and paid ways to measure your social media marketing.
Here’s a good post on the topic from OptimizeThis who lists some valuable tools. What do you think? How do you measure your social media efforts?
Have you decided to cut on efforts in other areas?...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
5 reasons a business needs a blog?
Social media is changing they way businesses do business and people are demanding this change. Companies no longer have complete control over their brand. Some very savvy companies and CEOs are turning to blogs as a way to create online communities, communicate with their customers and employees and bring transparency to their business. Below are 5 reasons why a blog is a good idea:
Listening tool:...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
