How to measure social media
Social Media.Yes, it’s great but how do you measure it? I hear this statement a lot by business people trying to grasp with this new way of communication and its applications for marketing, sales, customer service, PR, research and more. A lot has been written about the topic of how to measure social media. Some people are for measuring every dollar and minute that goes into social media efforts,...
How social is your State Destination Marketing Organization (DMO)?
This is the first study I have been able to find that provides some idea as to how active state marketing organizations are in social media. Dave Serino put a lot of time and effort in ranking all 50 US States DMOs. Dave used 12 primary points to evaluate each state’s efforts on social media and they are:
Certified Site Traffic Measurement from Quantcast.com
Presence of Social Media icons and...
Free E-kit to help you understand Web Marketing for Tourism
Leave it to my Australian friends to create a useful and practical free resource for tourism web marketing. Funded by the Australian State and Territory Tourism offices and created by the National Online Strategy Committee in Australia this comprehensive online marketing ekit is for the tourism industry and covers off a variety of basic and advanced topics. The free web marketing for tourism eKit...
How to measure your marketing and social media marketing efforts
Milena Regos Mountain Biking
What do business, marketing and social media marketing have in common with mountain biking in Lake Tahoe?
A lot as I found out yesterday. I went for an amazing bike ride yesterday at Sawtooth Trail near Truckee, CA with my husband. He’s an excellent rider. We started off and within minutes I wasn’t able to see him anymore amongst the pine trees. When he stopped...
Introduction to Milena’s blog
Hi, my name is Milena Regos and I’m starting this blog to put in one place all Internet marketing, web 2.0 and social media marketing tools and lessons in today’s economy. The Internet is changing daily and the gone are the days of web 1.0. We are all entering a new phase online in which conversation, dialogue, honesty, authenticity and transparency are becoming more prevalent. Gone are...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating word of mouth and social media for the travel, tourism, outdoor, recreation and related industries. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer.
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