How do you measure return on investment on social media?
Marketers are trying to figure out how to measure return on investment (ROI) from their social media marketing activities. The pressure to measure is on and 2012 will be the year we move away from fans and followers to actual value of our social media efforts.
You can measure ROI of your social media by using the right traditional and digital metrics. Two good tips for beginning to track how you do...
IMAGINE 2011 AIFD- Recap, Presentations and Survey
The National Symposium of the American Industry of Floral Designers ends today. I had the pleasure to speak at their event, met many fantastic people and truly enjoyed the creativity, imagination and energy at the event.
Thank you to everyone who came to listen to me. You are absolutely wonderful people and a great audience. As promised, below are my 3 presentations from the event.
The Power of Social...
Social Media Strategy
Do you need a social media strategy? I would much rather call it a people- centric strategy but you do need a plan of why, how and what you are going to do on social media. Take a look at the presentation and let me know if I missed anything. Do you have a plan?
Social Media Strategy
View more presentations from Milena Regos
Social Media Workshop coming to Lake Tahoe
It’s 2010 – Is your business social?
Do you need help figuring out how to best use social media marketing for your business? Do you want to understand how to use word-of-mouth online to compliment your traditional and online marketing efforts. Are you new to social media? Do you need justification for yourself or to your boss that social media is not just playing on Facebook? Do you think...
Lessons from SMG Technology and Marketing workshop
I had the pleasure to present to the Strategic Marketing Group in South Lake Tahoe yesterday. Here’s a short recap of the sessions I attended and a copy of my presentation.
I enjoyed David LaPlante’s presentation.His passion for technology, social sharing, video, content and skiing is addictive and make a big impact on everyone who’s ever seen him speak. On the forefront of technology,...
Web trends 2010
I had the pleasure of speaking to a very diverse group of University of Nevada, Reno (UNR) consisting of undergraduate and graduate students and business owners and professionals from Reno and Lake Tahoe. Thank you Dr. Bret for putting it together. The event was mainly Q&A format but the very first question Dr. Bret asked every one on the panel was: How is 2010 going to be better or different for...
Economy, social media and ski resorts advertising
Vail Resorts CEO Rob Katz tells us in this 9 min video how they changed their advertising strategies this last year to adapt to the economy’s demands, consumer changes and the continuously evolving social media marketing environment.
Click Here to See the Video
In summary:
Decide faster. People are making decisions a lot faster than they used to. Instead of booking their vacations 6-8 months...
Is your ski resort ready for the season? What keeps you up at night?
Photo credit: Jeff Engerbretson
I’m speaking tomorrow at the North Lake Tahoe Chamber of Commerce Breakfast Club. I’m looking forward to hearing the key note speaker, Bob Roberts from the California Ski Industry Association as well as seeing my colleagues in the industry. I hope everyone is as excited as I am about the start of a new season. In my presentation I’d like to make three...
Is your business on Facebook?
Back in March I wrote a blog post discussing social media stats for social networks including Facebook, Twitter, MySpace, Delicious, YouTube and Flickr. If you are interested in knowing who visits these social media sites and how much traffic they are getting, please, go back and read the original post first. I pulled the data from Quantcast.com and it’s one of the most read blog posts so far.
Today,...
5 reasons a business needs a blog?
Social media is changing they way businesses do business and people are demanding this change. Companies no longer have complete control over their brand. Some very savvy companies and CEOs are turning to blogs as a way to create online communities, communicate with their customers and employees and bring transparency to their business. Below are 5 reasons why a blog is a good idea:
Listening tool:...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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