The Black Eyed Peas and the Now Generation
Lately, I’ve become a total Black Eyed Peas fan. I love their music. I work out to it, listen to it at home, cross country ski with it, listen to it on weekends, when I work and when I fall asleep. One of their songs, “Now Generation” has interesting lyrics touching upon social networking, our desire for urgency and immediacy and how we want everything NOW.
The New Customer is defined...
Web trends 2010
I had the pleasure of speaking to a very diverse group of University of Nevada, Reno (UNR) consisting of undergraduate and graduate students and business owners and professionals from Reno and Lake Tahoe. Thank you Dr. Bret for putting it together. The event was mainly Q&A format but the very first question Dr. Bret asked every one on the panel was: How is 2010 going to be better or different for...
Lake Tahoe Snow and Social Media
Cross country skiing Lake Tahoe
Winter is definitely here and it looks like it will be a nice White Christmas for everyone in Lake Tahoe. Let’s see what Lake Tahoe ski resorts are reporting for snow accumulations on their websites:
On the North Shore:
1. Alpine Meadows reports 54″ of new snow.
2. Squaw Valley reports 42″ of snow storm total.
3. Sugar Bowl which usually tends to...
Social Media ROI
I ran into this YouTube video on social media ROI and I want to share it with you. How are you measuring your social media efforts? Do you have a social media strategy that you know is working for you?
Economy, social media and ski resorts advertising
Vail Resorts CEO Rob Katz tells us in this 9 min video how they changed their advertising strategies this last year to adapt to the economy’s demands, consumer changes and the continuously evolving social media marketing environment.
Click Here to See the Video
In summary:
Decide faster. People are making decisions a lot faster than they used to. Instead of booking their vacations 6-8 months...
Is your ski resort ready for the season? What keeps you up at night?
Photo credit: Jeff Engerbretson
I’m speaking tomorrow at the North Lake Tahoe Chamber of Commerce Breakfast Club. I’m looking forward to hearing the key note speaker, Bob Roberts from the California Ski Industry Association as well as seeing my colleagues in the industry. I hope everyone is as excited as I am about the start of a new season. In my presentation I’d like to make three...
Is your business on Facebook?
Back in March I wrote a blog post discussing social media stats for social networks including Facebook, Twitter, MySpace, Delicious, YouTube and Flickr. If you are interested in knowing who visits these social media sites and how much traffic they are getting, please, go back and read the original post first. I pulled the data from Quantcast.com and it’s one of the most read blog posts so far.
Today,...
Are you using Twitter for business?
A few recent changes to Twitter and a few interesting articles I read made me think about Twitter as a business tool – it’s benefits and challenges to any business that decides to participate on it.
Traffic – eMarketer just came up with a new report called “Data on Twitter Decline Stacks Up”. The report talks about declining Twitter traffic in the past few months. If...
Social Media Measurements – Free Tools
Photo credit: Stephen Oachs
How do you measure social media? There are many ways to measure your efforts. How much time do you have?
There are free and paid ways to measure your social media marketing.
Here’s a good post on the topic from OptimizeThis who lists some valuable tools. What do you think? How do you measure your social media efforts?
Have you decided to cut on efforts in other areas?...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating word of mouth and social media for the travel, tourism, outdoor, recreation and related industries. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer.
© 2009 Out&About Marketing LLC