Don’t Miss these Social Media Events coming to Lake Tahoe and Reno

In the next months, a few social media events in the Lake Tahoe – Reno area are on my radar and they should be on yours too. 1. Tahoe Tech Talk 2010 is coming to beautiful South Lake Tahoe Sep 30-Oct 1. This event is promising high interaction with some excellent social media and tech people, such as Gary Vaynerchuk (Host of Wine Library TV), Kevin Rose (Founder of Digg), Ben Kaufman (Founder...
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Social Media Workshop coming to Lake Tahoe

Social Media Workshop coming to Lake Tahoe
It’s 2010 – Is your business social? Do you need help figuring out how to best use social media marketing for your business? Do you want to understand how to use word-of-mouth online to compliment your traditional and online marketing efforts. Are you new to social media? Do you need justification for yourself or to your boss that social media is not just playing on Facebook? Do you think...
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Adrift Tahoe Paddleboarding and Social Media

Photo credit: PeterSpain.com
Photo credit: PeterSpain.com This is one of two posts on how small businesses can use social media to their advantage. I got particularly interested in paddleboarding and decided to track the entire process of how social media is affecting the bottom line of a small business. Adrift Tahoe is located in Kings Beach, Lake Tahoe, CA and they offer rentals, sales, fun special events and merchandise. It’s...
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Out&About Marketing turns 1 year old- 10 Lessons Learned

Out&About Marketing turns 1 year old- 10 Lessons Learned
Happy Birthday Out&About Marketing! It turned one year old today! Yipee! A year ago I embarked on a new journey with Out&About Marketing. The results have been very,very positive. I accomplished many of the goals I set for myself and learned a few lessons along the way. Overall, I have no regrets and I’m proud of the accomplishments. Thank you to all of my clients who keep me on my toes,...
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San Francisco hotel and restaurant recommendations

Photo Credit: Flickr.com by PatrickSmithPhotography
Photo Credit: Flickr.com by PatrickSmithPhotography I recently returned from a short trip to San Francisco and I’d like to recommend a few places to stay and eat while in the city that you won’t be disappointed with. 1. The best place to stay in San Francisco is the Hyatt at Fisherman’s Wharf. You can see all of their reviews on TripAdvisor which confirm my recommendation for a top...
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Are you turning away business?

Are you turning away business?
A big annoyance for me is seeing signs at businesses that just scream we don’t want your business. I took this  photo at a Keva Juice shop at the Reno Mall. To me, this sign says: 1) You are not welcomed here and 2) Our organization has problems. Look around your business for signs that may be sending the wrong message to your customers. They may be making perfect sense to you (are they really?)...
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The Black Eyed Peas and the Now Generation

Lately, I’ve become a total Black Eyed Peas fan. I love their music. I work out to it, listen to it at home, cross country ski with it, listen to it on weekends, when I work and when I fall asleep. One of their songs, “Now Generation” has interesting lyrics touching upon social networking, our desire for urgency and immediacy and how we want everything NOW. The New Customer is defined...
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10 reasons why I started Out&About Marketing

Because I’m passionate about honest marketing and social media and believe that if done right it really works. Because I’m tired of shitty marketing and bad customer service. Because the social web is changing the world and businesses will adapt or die. Some businesses need to die. It’s OK. Because people need great products and services and amazing companies want to sell their products...
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Is the Travelocity contest on Facebook good or bad?

Is the Travelocity contest on Facebook good or bad?
Travelocity announced a new contest on Facebook: The roaming Gnome asked you to vote for the next ski trip destination: Lake Tahoe or Utah. The Good This is a brilliant idea to get everyone associated with the travel & hospitality industries involved and engaged. It’s working. It’s a friendly competition and visitors bureaus, hotels, ski resorts and local businesses are showing their...
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Web trends 2010

I had the pleasure of speaking to a very diverse group of University of Nevada, Reno (UNR) consisting of undergraduate and graduate students and business owners and professionals from Reno and Lake Tahoe. Thank you Dr. Bret for putting it together. The event was mainly Q&A format but the very first question Dr. Bret asked every one on the panel was: How is 2010 going to be better or different for...
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