Brands I like - Out&About Marketing

One Happy Customer – Case Study

Posted by Milena Regos on Nov 11th, 2009 | No Comments home title

Overnight success with social media Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...

U2, YouTube and Social Media ROI

Posted by Milena Regos on Oct 25th, 2009 | No Comments home title

U2 took over social media with their live concert on YouTube. Comments and conversations about the show took over Twitter and Facebook. People from 7 continents have logged onto their computers to watch the show live from Rose Bowl and to share their experiences live – on Facebook and Twitter. What I like about U2 using social media and what they did very well: Content People say content...

Surf shorts and authentic marketing

Posted by Milena Regos on Aug 8th, 2009 | No Comments home title

I just read this post about Quicksilver and I want to share it with you. It brings home the fundamentals of starting a business: Look for a product or service that is already successful Start small Find your niche Ignore the naysayers Excellent quick reading for people interested in how Quicksilver started.

How to create a remarkable marketing campaign

Posted by Milena Regos on Jul 9th, 2009 | No Comments home title

The new Evian Live Young Campaign is funny and engaging Evian just created a remarkable and clever campaign with a social media component to it. The Evian Live Young campaign was just released today. The video on YouTube had 323 views as of the writing of this blog. I think the campaign is funny and memorable. The break dancing was done by adults. Babies bodies and faces were used in the commercial....

How to create an authentic advertising campaign with social media component

Posted by Milena Regos on Jun 4th, 2009 | No Comments home title

Air New Zealand’s new TV campaign Air New Zealand’s new TV campaign is authentic, fun, remarkable and well done. On top of everything it will go virally on social media channels. It has already generated quarter of million views on YouTube. I love this campaign for its creativity, employee engagement, humor and surprise factor. I think it’s brilliant from idea to execution. Well done...

The Power of YouTube videos for your Brand

Posted by Milena Regos on Apr 17th, 2009 | 4 Comments home title

YouTube has become an important part to any social media campaign. It has also proven its effectiveness in making or breaking a brand. I’ll give you 3 examples from the past few months that if nothing else should clearly show you the importance of YouTube to any brand, any company and any person. YouTube is not just videos posted by teenagers and viewed by their peers. YouTube has become a lot...

Susan Boyle – YouTube Singing Sensation

Posted by Milena Regos on Apr 15th, 2009 | No Comments home title

Have you seen Susan Boyle’s performance on Britains Got Talent Show? Amazing!!! The performance is all over the news right now. You can also watch the video here if you haven’t seen it yet or watch it directly on this blog. [youtube=http://www.youtube.com/watch?v=9z0h1NNk1Ik] As of this post the video had 1,578,735 views. Susan’s goal was to perform in front of a large audience...

Introduction to Milena’s blog

Posted by Milena Regos on Feb 10th, 2009 | No Comments home title

Hi, my name is Milena Regos and I’m starting this blog to put in one place all Internet marketing, web 2.0 and social media marketing tools and lessons in today’s economy. The Internet is changing daily and the gone are the days of web 1.0. We are all entering a new phase online in which conversation, dialogue, honesty, authenticity and transparency are becoming more prevalent. Gone are...