How to create a great video for your brand
It’s Friday so we’ll keep this post very short. I wanted to share this video by Equinox Yoga as an example of a video well done. Do yourself a favor and spend the next 3 minutes watching it. You will feel inspired.
When I first saw it, it had close to 500,000 views within 24 hours of making it public on YouTube. The views are now close to 2.2 mil. It’s absolutely amazing. Great...
Lake Tahoe marketing and social media super stars
Tahoe Thursday Series
I like it when I see a local Lake Tahoe business doing a good job with their social media marketing efforts. In addition to our Once a Month Who’s Doing it Best in Lake Tahoe in Social Media and Digital Marketing Series, I’m going to feature a local Lake Tahoe business in our Tahoe Thursday series. If you can think of any, let me know in the comments section or send...
Cool brand new app for the tourism industry – TourWrist
This brand new shiny object got our attention. It’s called TourWrist and we see a lot of marketing and social media potential for travel and tourism brands, ski resorts, real estate, hotels, photographers and any other company in need of a 360 virtual tour to showcase their product or service.
What are some of the reviews this app is getting:
• Featured by Apple! Winner of the 2011 Communication...
Prana- remarkable products with remarkable marketing
Prana is a clothing manufacturer I have fallen in love with for the past few months. They provide good quality clothes at decent prices and stand by their values. Below are ten good reasons I like Prana. These are excellent ideas a business can implement to stand out, create advocates while staying true to their beliefs and still make a profit.
1. Influencer program – every company needs to...
Chrysler Makes Good
I’m very happy to write this post and report that Chrysler Corporation offered us unheard of customer service complimented by a brand new truck to make up for their defective truck. It’s not every day that you see a big corporation like Chrysler be so receptive to a customer’s need and step up to the plate by doing the right thing in any customer’s mind, i.e replacing a defective...
Ralph Lauren “Gets It”. Do you?
Case Study: Ralph Lauren
This blog post is way overdue. It happened two winters ago and I just haven’t gotten around to write about it. It absolutely impressed me as a situation where clearly a company “Gets It”.
The company: The company is Ralph Lauren and more specifically their Polo Blue Cologne Fragrance. They created a brand new campaign to help launch their Red, White and Blue...
Superb customer service at the dentist office
If you are like most people you probably dislike going to the dentist. I have to agree with you. Except that this dentist is very special.
I’ve been seeing him for over 15 years now despite of changes in dental insurances and 45 min drive to the office one way. He’s one of these older, nice gentleman who can make you feel very comfortable.Even in the dentist chair.
What I like most about...
Adrift Tahoe Paddleboarding and Social Media
Photo credit: PeterSpain.com
This is one of two posts on how small businesses can use social media to their advantage. I got particularly interested in paddleboarding and decided to track the entire process of how social media is affecting the bottom line of a small business.
Adrift Tahoe is located in Kings Beach, Lake Tahoe, CA and they offer rentals, sales, fun special events and merchandise. It’s...
San Francisco hotel and restaurant recommendations
Photo Credit: Flickr.com by PatrickSmithPhotography
I recently returned from a short trip to San Francisco and I’d like to recommend a few places to stay and eat while in the city that you won’t be disappointed with.
1. The best place to stay in San Francisco is the Hyatt at Fisherman’s Wharf. You can see all of their reviews on TripAdvisor which confirm my recommendation for a top...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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