Category Archive: Creativity

An airline company that’s Doing it Right: #WestJetChristmas

Posted by on December 11, 2013

We love creative social media campaigns like this. Airlines have been coming up with some solid campaigns lately. This perfectly played surprise for airline passengers by WestJet took over mainstream news and social media outlets like a storm. It definitely wins our Creative Campaign of the Month award. If you haven’t seen the video yet, […]

Two brands that put experience before marketing at Wanderlust Festival

Posted by on July 22, 2013

Wanderlust Festival is a yoga and music festival that brings over 20,000 people together for four days to celebrate yoga, build a community, learn, explore and enjoy nature. This last weekend the festival was at Squaw Valley, right in my backyard and I truly enjoyed all the activities and the amazing yoga. My entire body […]

Best of Ski Resort Marketing 2012/13 season – Bristol Mountain

Posted by on June 18, 2013

Snow Angels Come to Life –  Bristol Mountain This blog post is a series of posts on the Best of Ski Resort Marketing from the 2012/13 season. To read the entire article, visit Ski Area Management website.   Some ski resorts have dogs. Others have mammoths. And some have snow angels. Real ones. From the Bristol […]

Best of Ski Resort Marketing 2012/13 – Wachusett Mountain

Posted by on June 11, 2013

On your screen the same day – Wachusett Mountain This blog post is a series of posts on the Best of Ski Resort Marketing from the 2012/13 season. To read the entire article, visit Ski Area Management website. A well known TV brand in the Boston market, Wachusett Mountain decided to shake things up this season […]