The Black Eyed Peas and the Now Generation
Lately, I’ve become a total Black Eyed Peas fan. I love their music. I work out to it, listen to it at home, cross country ski with it, listen to it on weekends, when I work and when I fall asleep. One of their songs, “Now Generation” has interesting lyrics touching upon social networking, our desire for urgency and immediacy and how we want everything NOW.
The New Customer is defined...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
Sharpie’s social campaign
I want to share with you Sharpie’s social media campaign. Sharpies? Right! They have built a very successful social media strategy. Can you think of creative, fresh and engaging content for Sharpies? Neither could I. Until I saw their online community – Sharpie. Uncap What’s Inside. Check out some of these products artfully decorated with a sharpie. Amazing, isn’t it? Can you...
Banff Tourism – Small Squirrel Big Noise
Have you seen the latest Banff Tourism social media campaign? A couple set up to take their photo with an auto timer on their camera and a little inquisitive squirrel popped in front of the camera in the last moment to see what’s making all that noise.
The original Crasher Squirrel photo was taken by Melissa and Jackson Brandts in Banff in late May. The image of the squirrel has gone viral...
7 Things Every Business Can Learn from Burning Man
Burning Man is an amazing phenomenon. It’s the kind of event that you have to witness to understand. It’s Disneyland for adults. A mix of Moulin Rouge and Mad Max. It’s incredible and inspiring. It’s crazy. It’s a wild dream. And in the chaos of it all, there is clarity. And there’s sense. Organization. Amazing logistics to make it all happen. In this post, I’ll...
How to create a remarkable marketing campaign
The new Evian Live Young Campaign is funny and engaging
Evian just created a remarkable and clever campaign with a social media component to it. The Evian Live Young campaign was just released today. The video on YouTube had 323 views as of the writing of this blog. I think the campaign is funny and memorable. The break dancing was done by adults. Babies bodies and faces were used in the commercial....
How to create an authentic advertising campaign with social media component
Air New Zealand’s new TV campaign
Air New Zealand’s new TV campaign is authentic, fun, remarkable and well done. On top of everything it will go virally on social media channels. It has already generated quarter of million views on YouTube.
I love this campaign for its creativity, employee engagement, humor and surprise factor. I think it’s brilliant from idea to execution. Well done...
The Power of YouTube videos for your Brand
YouTube has become an important part to any social media campaign. It has also proven its effectiveness in making or breaking a brand. I’ll give you 3 examples from the past few months that if nothing else should clearly show you the importance of YouTube to any brand, any company and any person. YouTube is not just videos posted by teenagers and viewed by their peers. YouTube has become a lot...
Introduction to Milena’s blog
Hi, my name is Milena Regos and I’m starting this blog to put in one place all Internet marketing, web 2.0 and social media marketing tools and lessons in today’s economy. The Internet is changing daily and the gone are the days of web 1.0. We are all entering a new phase online in which conversation, dialogue, honesty, authenticity and transparency are becoming more prevalent. Gone are...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating word of mouth and social media for the travel, tourism, outdoor, recreation and related industries. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer.
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