How to create a great video for your brand
It’s Friday so we’ll keep this post very short. I wanted to share this video by Equinox Yoga as an example of a video well done. Do yourself a favor and spend the next 3 minutes watching it. You will feel inspired.
When I first saw it, it had close to 500,000 views within 24 hours of making it public on YouTube. The views are now close to 2.2 mil. It’s absolutely amazing. Great...
How to use Pinterest for your travel brand
Do we need any more social networks in our daily lives? We are stretched so thin trying to stay connected 24/7 on Facebook, Twitter, LinkedIn and blogs that adding one more social network to our lives seems like a crazy idea. But I really like this one. And I think it has a big potential for travel destinations and companies. Meet Pinterest.
What is Pinterest?
It’s an online pinboard where...
In honor of Steve Jobs – Name Your Own Price offer
Steve Jobs’s incredible inventions changed the world and our lives forever. He transformed the entire planet and the way we communicate, listen to music, live and work. His Think Different advertising slogan is still an inspiration today and Out&About Marketing has come up with a limited time marketing offer for you.
“Here’s to the crazy ones…The ones who see things differently…...
The Black Eyed Peas and the Now Generation
Lately, I’ve become a total Black Eyed Peas fan. I love their music. I work out to it, listen to it at home, cross country ski with it, listen to it on weekends, when I work and when I fall asleep. One of their songs, “Now Generation” has interesting lyrics touching upon social networking, our desire for urgency and immediacy and how we want everything NOW.
The New Customer is defined...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
Sharpie’s social campaign
I want to share with you Sharpie’s social media campaign. Sharpies? Right! They have built a very successful social media strategy. Can you think of creative, fresh and engaging content for Sharpies? Neither could I. Until I saw their online community – Sharpie. Uncap What’s Inside. Check out some of these products artfully decorated with a sharpie. Amazing, isn’t it? Can you...
Banff Tourism – Small Squirrel Big Noise
Have you seen the latest Banff Tourism social media campaign? A couple set up to take their photo with an auto timer on their camera and a little inquisitive squirrel popped in front of the camera in the last moment to see what’s making all that noise.
The original Crasher Squirrel photo was taken by Melissa and Jackson Brandts in Banff in late May. The image of the squirrel has gone viral...
7 Things Every Business Can Learn from Burning Man
Burning Man is an amazing phenomenon. It’s the kind of event that you have to witness to understand. It’s Disneyland for adults. A mix of Moulin Rouge and Mad Max. It’s incredible and inspiring. It’s crazy. It’s a wild dream. And in the chaos of it all, there is clarity. And there’s sense. Organization. Amazing logistics to make it all happen. In this post, I’ll...
How to create a remarkable marketing campaign
The new Evian Live Young Campaign is funny and engaging
Evian just created a remarkable and clever campaign with a social media component to it. The Evian Live Young campaign was just released today. The video on YouTube had 323 views as of the writing of this blog. I think the campaign is funny and memorable. The break dancing was done by adults. Babies bodies and faces were used in the commercial....
How to create an authentic advertising campaign with social media component
Air New Zealand’s new TV campaign
Air New Zealand’s new TV campaign is authentic, fun, remarkable and well done. On top of everything it will go virally on social media channels. It has already generated quarter of million views on YouTube.
I love this campaign for its creativity, employee engagement, humor and surprise factor. I think it’s brilliant from idea to execution. Well done...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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