Cool brand new app for the tourism industry – TourWrist
This brand new shiny object got our attention. It’s called TourWrist and we see a lot of marketing and social media potential for travel and tourism brands, ski resorts, real estate, hotels, photographers and any other company in need of a 360 virtual tour to showcase their product or service.
What are some of the reviews this app is getting:
• Featured by Apple! Winner of the 2011 Communication...
Should I hire an intern to run my social media?
Marketing people wear many hats today and recently they have a new one – the social media hat. With added responsibilities and the same amount of time in the day (not to talk about compensation) some marketing folks are turning to interns to help out in the social space. They are after all more internet savvy and have hundreds of Facebook friends so they should be able to run the social media...
I’ll be jumping in Lake Tahoe on March 6 for Special Olympics – Support the Cause
In support of Special Olympics I’m going to jump in Lake Tahoe on March 6. Crazy? Yes!
1. The Cause - Special Olympics. Special Olympics provides year-round sports training and competition in a variety of Olympic-type sports for children and adults with intellectual disabilities.
2. Special Olympics history – The concept for Special Olympics was born in the early 1960s when ...
Is the Travelocity contest on Facebook good or bad?
Travelocity announced a new contest on Facebook: The roaming Gnome asked you to vote for the next ski trip destination: Lake Tahoe or Utah.
The Good
This is a brilliant idea to get everyone associated with the travel & hospitality industries involved and engaged. It’s working. It’s a friendly competition and visitors bureaus, hotels, ski resorts and local businesses are showing their...
Lake Tahoe Snow and Social Media
Cross country skiing Lake Tahoe
Winter is definitely here and it looks like it will be a nice White Christmas for everyone in Lake Tahoe. Let’s see what Lake Tahoe ski resorts are reporting for snow accumulations on their websites:
On the North Shore:
1. Alpine Meadows reports 54″ of new snow.
2. Squaw Valley reports 42″ of snow storm total.
3. Sugar Bowl which usually tends to...
Economy, social media and ski resorts advertising
Vail Resorts CEO Rob Katz tells us in this 9 min video how they changed their advertising strategies this last year to adapt to the economy’s demands, consumer changes and the continuously evolving social media marketing environment.
Click Here to See the Video
In summary:
Decide faster. People are making decisions a lot faster than they used to. Instead of booking their vacations 6-8 months...
Is your ski resort ready for the season? What keeps you up at night?
Photo credit: Jeff Engerbretson
I’m speaking tomorrow at the North Lake Tahoe Chamber of Commerce Breakfast Club. I’m looking forward to hearing the key note speaker, Bob Roberts from the California Ski Industry Association as well as seeing my colleagues in the industry. I hope everyone is as excited as I am about the start of a new season. In my presentation I’d like to make three...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
Diamond Peak Facebook Contest a Huge Success
Facebook is the Number one source of traffic to Diamond Peak Ski Resort‘s website for the last month, following a well thought out social media strategy, planning, fun contest and a great execution.
Based on our Google Analytics reports, Facebook surpassed traffic from Google and from our own domain name in the past one month. How did we accomplish this success? I can’t give you all the...
Tahoe Ticker Interviews Out&About Marketing Founder
I had the privilege to speak with the Tahoe Ticker crew about marketing, Diamond Peak Ski Resort and Lake Tahoe in general and the future of the area. We talked about the reasons behind the success that Diamond Peak Ski Resort has had in the past in such a competitive area. We also discussed the reasoning behind the start up of Out&About Marketing and the direction it is heading in. We touched...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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