Is the Travelocity contest on Facebook good or bad?
Travelocity announced a new contest on Facebook: The roaming Gnome asked you to vote for the next ski trip destination: Lake Tahoe or Utah.
The Good
This is a brilliant idea to get everyone associated with the travel & hospitality industries involved and engaged. It’s working. It’s a friendly competition and visitors bureaus, hotels, ski resorts and local businesses are showing their...
Lake Tahoe Snow and Social Media
Cross country skiing Lake Tahoe
Winter is definitely here and it looks like it will be a nice White Christmas for everyone in Lake Tahoe. Let’s see what Lake Tahoe ski resorts are reporting for snow accumulations on their websites:
On the North Shore:
1. Alpine Meadows reports 54″ of new snow.
2. Squaw Valley reports 42″ of snow storm total.
3. Sugar Bowl which usually tends to...
Economy, social media and ski resorts advertising
Vail Resorts CEO Rob Katz tells us in this 9 min video how they changed their advertising strategies this last year to adapt to the economy’s demands, consumer changes and the continuously evolving social media marketing environment.
Click Here to See the Video
In summary:
Decide faster. People are making decisions a lot faster than they used to. Instead of booking their vacations 6-8 months...
Is your ski resort ready for the season? What keeps you up at night?
Photo credit: Jeff Engerbretson
I’m speaking tomorrow at the North Lake Tahoe Chamber of Commerce Breakfast Club. I’m looking forward to hearing the key note speaker, Bob Roberts from the California Ski Industry Association as well as seeing my colleagues in the industry. I hope everyone is as excited as I am about the start of a new season. In my presentation I’d like to make three...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
Diamond Peak Facebook Contest a Huge Success
Facebook is the Number one source of traffic to Diamond Peak Ski Resort’s website for the last month, following a well thought out social media strategy, planning, fun contest and a great execution.
Based on our Google Analytics reports, Facebook surpassed traffic from Google and from our own domain name in the past one month. How did we accomplish this success? I can’t give you all the...
Tahoe Ticker Interviews Out&About Marketing Founder
I had the privilege to speak with the Tahoe Ticker crew about marketing, Diamond Peak Ski Resort and Lake Tahoe in general and the future of the area. We talked about the reasons behind the success that Diamond Peak Ski Resort has had in the past in such a competitive area. We also discussed the reasoning behind the start up of Out&About Marketing and the direction it is heading in. We touched...
ResortXpo and Social Media Panel Lessons
Last week I attended the ResortXpo, the first virtual ski trade show, organized by Samantha Rufo from nxtConcepts (Twitter handle @srufo), North Pole design, Selectus Consulting, and of course Captain Morgan.
I was invited to present on the social media panel together with David LaPlante from Twelve Horses (Twitter handle @davidlaplante), Michelle Evans from Grouse Mountain and Eric Hoffman from Park...
Why Twitter is important for business
Businesses today have an amazing opportunity to listen to what their customers are saying about their brands and to connect with their customers online and instantaneously resolve problems. How valuable is that? As a business owner or CEO you want to know what your customers and employees think, don’t you? Log into search.twitter.com and listen in the conversation. Sure, only 11% of people in...
Introduction to Milena’s blog
Hi, my name is Milena Regos and I’m starting this blog to put in one place all Internet marketing, web 2.0 and social media marketing tools and lessons in today’s economy. The Internet is changing daily and the gone are the days of web 1.0. We are all entering a new phase online in which conversation, dialogue, honesty, authenticity and transparency are becoming more prevalent. Gone are...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
