Prana- remarkable products with remarkable marketing
Prana is a clothing manufacturer I have fallen in love with for the past few months. They provide good quality clothes at decent prices and stand by their values. Below are ten good reasons I like Prana. These are excellent ideas a business can implement to stand out, create advocates while staying true to their beliefs and still make a profit.
1. Influencer program – every company needs to...
I’ll be jumping in Lake Tahoe on March 6 for Special Olympics – Support the Cause
In support of Special Olympics I’m going to jump in Lake Tahoe on March 6. Crazy? Yes!
1. The Cause - Special Olympics. Special Olympics provides year-round sports training and competition in a variety of Olympic-type sports for children and adults with intellectual disabilities.
2. Special Olympics history – The concept for Special Olympics was born in the early 1960s when ...
How to use TripAdvisor to your advantage
Two sides to this post are 1) using TripAdvisor as a consumer and 2) using TripAdvisor as a travel brand. According to AllFacebook.com there are over 9.5 mil monthly users of TripAdvisor. I love the site as it gives me real reviews about a place I’d like to visit. Just be a little cautious when you read the reviews as sometimes only the most passionate and the really unhappy people will go through...
3 ways to get happy customers for life
Dr. Seuss
Running your own business is complicated enough. How do you make sure your customers are happy and they bring you referrals and positive word-of-mouth? Here are 3 tips to follow:
1. Under promise and over deliver. Return their phone call, email, tweet, question within reasonable time. If you are completely swamped then tell them you will get back to them upon review. Deliver on what you...
Ralph Lauren “Gets It”. Do you?
Case Study: Ralph Lauren
This blog post is way overdue. It happened two winters ago and I just haven’t gotten around to write about it. It absolutely impressed me as a situation where clearly a company “Gets It”.
The company: The company is Ralph Lauren and more specifically their Polo Blue Cologne Fragrance. They created a brand new campaign to help launch their Red, White and Blue...
Superb customer service at the dentist office
If you are like most people you probably dislike going to the dentist. I have to agree with you. Except that this dentist is very special.
I’ve been seeing him for over 15 years now despite of changes in dental insurances and 45 min drive to the office one way. He’s one of these older, nice gentleman who can make you feel very comfortable.Even in the dentist chair.
What I like most about...
Adrift Tahoe Paddleboarding and Social Media
Photo credit: PeterSpain.com
This is one of two posts on how small businesses can use social media to their advantage. I got particularly interested in paddleboarding and decided to track the entire process of how social media is affecting the bottom line of a small business.
Adrift Tahoe is located in Kings Beach, Lake Tahoe, CA and they offer rentals, sales, fun special events and merchandise. It’s...
10 reasons why I started Out&About Marketing
Because I’m passionate about honest marketing and social media and believe that if done right it really works.
Because I’m tired of shitty marketing and bad customer service.
Because the social web is changing the world and businesses will adapt or die. Some businesses need to die. It’s OK.
Because people need great products and services and amazing companies want to sell their products...
Is your ski resort ready for the season? What keeps you up at night?
Photo credit: Jeff Engerbretson
I’m speaking tomorrow at the North Lake Tahoe Chamber of Commerce Breakfast Club. I’m looking forward to hearing the key note speaker, Bob Roberts from the California Ski Industry Association as well as seeing my colleagues in the industry. I hope everyone is as excited as I am about the start of a new season. In my presentation I’d like to make three...
Is your business on Facebook?
Back in March I wrote a blog post discussing social media stats for social networks including Facebook, Twitter, MySpace, Delicious, YouTube and Flickr. If you are interested in knowing who visits these social media sites and how much traffic they are getting, please, go back and read the original post first. I pulled the data from Quantcast.com and it’s one of the most read blog posts so far.
Today,...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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