Superb customer service at the dentist office

Superb customer service at the dentist office
If you are like most people you probably dislike going to the dentist. I have to agree with you. Except that this dentist is very special. I’ve been seeing him for over 15 years now despite of changes in dental insurances and 45 min drive to the office one way. He’s one of these older, nice gentleman who can make you feel very comfortable.Even in the dentist chair. What I like most about...
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Adrift Tahoe Paddleboarding and Social Media

Photo credit: PeterSpain.com
Photo credit: PeterSpain.com This is one of two posts on how small businesses can use social media to their advantage. I got particularly interested in paddleboarding and decided to track the entire process of how social media is affecting the bottom line of a small business. Adrift Tahoe is located in Kings Beach, Lake Tahoe, CA and they offer rentals, sales, fun special events and merchandise. It’s...
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10 reasons why I started Out&About Marketing

Because I’m passionate about honest marketing and social media and believe that if done right it really works. Because I’m tired of shitty marketing and bad customer service. Because the social web is changing the world and businesses will adapt or die. Some businesses need to die. It’s OK. Because people need great products and services and amazing companies want to sell their products...
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Is your ski resort ready for the season? What keeps you up at night?

Is your ski resort ready for the season? What keeps you up at night?
Photo credit: Jeff Engerbretson I’m speaking tomorrow at the North Lake Tahoe Chamber of Commerce Breakfast Club. I’m looking forward to hearing the key note speaker, Bob Roberts from the California Ski Industry Association as well as seeing my colleagues in the industry. I hope everyone is as excited as I am about the start of a new season. In my presentation I’d like to make three...
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Is your business on Facebook?

Is your business on Facebook?
Back in March I wrote a blog post discussing social media stats for social networks including Facebook, Twitter, MySpace, Delicious, YouTube and Flickr. If you are interested in knowing who visits these social media sites and how much traffic they are getting, please, go back and read the original post first. I pulled the data from Quantcast.com and it’s one of the most read blog posts so far. Today,...
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One Happy Customer – Case Study

One Happy Customer – Case Study
Overnight success with social media Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding  on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
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The Five T’s of Word of Mouth Marketing – Book Review

I’m reading a book by Andy Sernovitz “Word of Mouth Marketing”.  In the book, he talks about five elements to every word of mouth marketing campaign.  I want to share them with you here as they are just too good and to the point. I hope you start implementing them when you are building your word of mouth campaign: Talkers – Who will talk about you to their friends? Who are...
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