Out&About Marketing turns 1 year old- 10 Lessons Learned
Happy Birthday Out&About Marketing! It turned one year old today! Yipee!
A year ago I embarked on a new journey with Out&About Marketing. The results have been very,very positive. I accomplished many of the goals I set for myself and learned a few lessons along the way. Overall, I have no regrets and I’m proud of the accomplishments.
Thank you to all of my clients who keep me on my toes,...
Social Media Crisis Mock Ups
How do you manage your brand when crisis strikes? What is the best approach and the most efficient way to handle a crisis online? Who’s responsible, who should be in charge and would you be able to put out the fire before it starts?
Let’s examine 3 potential scenarios. What would you do if you were the person in charge.
1. You are the General Manager of a luxury destination resort. The entire...
Getting the most out of LinkedIn in 7 easy steps
I’ve used LinkedIn for about 4 years, but most of the activity on it happened in the past 1 year. As people are getting more and more connected online, LinkedIn shows up as number one tool for searching for a job (the increase in unemployment rate probably helped), getting your professional network in one place and staying on top of your contacts’ latest moves. How to get the most out of...
How social media gave me ADD
One of the symptoms of ADD is “easily distracted”. In this age of continuous news overflow, social media added even more distractions to already high amount of information overload. Lately I’ve noticed, I have a harder time finishing one project before starting another and multitasking has become the normal. Unfortunately, I don’t think it has made me more productive. To avoid...
Why social media agencies can’t help you
Every brand needs to find a way to enter the social media space. Planning and listening is extremely important before jumping in both feet. Understanding the tools is critical although having a clear strategy comes first.
An agency can help guide you in the process and bring you up to speed on the technology. Yet, every organization needs to make a commitment to their social media presence. Unless...
Lessons from SMG Technology and Marketing workshop
I had the pleasure to present to the Strategic Marketing Group in South Lake Tahoe yesterday. Here’s a short recap of the sessions I attended and a copy of my presentation.
I enjoyed David LaPlante’s presentation.His passion for technology, social sharing, video, content and skiing is addictive and make a big impact on everyone who’s ever seen him speak. On the forefront of technology,...
Are you turning away business?
A big annoyance for me is seeing signs at businesses that just scream we don’t want your business. I took this photo at a Keva Juice shop at the Reno Mall. To me, this sign says: 1) You are not welcomed here and 2) Our organization has problems.
Look around your business for signs that may be sending the wrong message to your customers. They may be making perfect sense to you (are they really?)...
The Black Eyed Peas and the Now Generation
Lately, I’ve become a total Black Eyed Peas fan. I love their music. I work out to it, listen to it at home, cross country ski with it, listen to it on weekends, when I work and when I fall asleep. One of their songs, “Now Generation” has interesting lyrics touching upon social networking, our desire for urgency and immediacy and how we want everything NOW.
The New Customer is defined...
The “Don’t be Stupid” social media guidelines every employee needs to know
What you share online is public and in some cases can be used against you. Here are some guidelines to keep in mind before the next time you hit enter on your keyboard or send on your mobile device.
1. Everything you share online is visible. Your Facebook updates, tweets, blog posts, Flickr photos, YouTube videos. If you want to keep your job, don’t say things online you are going to regret...
10 reasons why I started Out&About Marketing
Because I’m passionate about honest marketing and social media and believe that if done right it really works.
Because I’m tired of shitty marketing and bad customer service.
Because the social web is changing the world and businesses will adapt or die. Some businesses need to die. It’s OK.
Because people need great products and services and amazing companies want to sell their products...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
