Don’t Miss these Social Media Events coming to Lake Tahoe and Reno

In the next months, a few social media events in the Lake Tahoe – Reno area are on my radar and they should be on yours too. 1. Tahoe Tech Talk 2010 is coming to beautiful South Lake Tahoe Sep 30-Oct 1. This event is promising high interaction with some excellent social media and tech people, such as Gary Vaynerchuk (Host of Wine Library TV), Kevin Rose (Founder of Digg), Ben Kaufman (Founder...
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Social Media Workshop coming to Lake Tahoe

Social Media Workshop coming to Lake Tahoe
It’s 2010 – Is your business social? Do you need help figuring out how to best use social media marketing for your business? Do you want to understand how to use word-of-mouth online to compliment your traditional and online marketing efforts. Are you new to social media? Do you need justification for yourself or to your boss that social media is not just playing on Facebook? Do you think...
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Adrift Tahoe Paddleboarding and Social Media

Photo credit: PeterSpain.com
Photo credit: PeterSpain.com This is one of two posts on how small businesses can use social media to their advantage. I got particularly interested in paddleboarding and decided to track the entire process of how social media is affecting the bottom line of a small business. Adrift Tahoe is located in Kings Beach, Lake Tahoe, CA and they offer rentals, sales, fun special events and merchandise. It’s...
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Using Groups on LinkedIn

Using Groups on LinkedIn
LinkedIn is an excellent social media network site for professionals and people who want to connect with their industry peers, find business leads, grow their professional network and extend their reach. I really like LinkedIn and have been using it for a long time to stay in touch with my professional network. Recently, they introduced changes to Groups. You can join various Groups on LinkedIn to...
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Out&About Marketing turns 1 year old- 10 Lessons Learned

Out&About Marketing turns 1 year old- 10 Lessons Learned
Happy Birthday Out&About Marketing! It turned one year old today! Yipee! A year ago I embarked on a new journey with Out&About Marketing. The results have been very,very positive. I accomplished many of the goals I set for myself and learned a few lessons along the way. Overall, I have no regrets and I’m proud of the accomplishments. Thank you to all of my clients who keep me on my toes,...
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Social Media Crisis Mock Ups

How do you manage your brand when crisis strikes? What is the best approach and the most efficient way to handle a crisis online? Who’s responsible, who should be in charge and would you be able to put out the fire before it starts? Let’s examine 3 potential scenarios. What would you do if you were the person in charge. 1.  You are the General Manager of a luxury destination resort. The entire...
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Getting the most out of LinkedIn in 7 easy steps

I’ve used LinkedIn for about 4 years, but most of the activity on it happened in the past 1 year. As people are getting more and more connected online, LinkedIn shows up as number one tool for searching for a job (the increase in unemployment rate probably helped), getting your professional network in one place and staying on top of your contacts’ latest moves. How to get the most out of...
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How social media gave me ADD

One of the symptoms of ADD is “easily distracted”. In this age of continuous news overflow, social media added even more distractions to already high amount of information overload. Lately I’ve noticed, I have a harder time finishing one project before starting another and multitasking has become the normal. Unfortunately, I don’t think it has made me more productive. To avoid...
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Why social media agencies can’t help you

Why social media agencies can’t help you
Every brand needs to find a way to enter the social media space. Planning and listening is extremely important before jumping in both feet. Understanding the tools is critical although having a clear strategy comes first. An agency can help guide you in the process and bring you up to speed on the technology. Yet, every organization needs to make a commitment to their social media presence. Unless...
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Lessons from SMG Technology and Marketing workshop

I had the pleasure to present to the Strategic Marketing Group in South Lake Tahoe yesterday. Here’s a short recap of the sessions I attended and a copy of my presentation. I enjoyed David LaPlante’s presentation.His passion for technology, social sharing, video, content and skiing is addictive and make a big impact on everyone who’s ever seen him speak. On the forefront of technology,...
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