Lake Tahoe marketing and social media super stars
Tahoe Thursday Series
I like it when I see a local Lake Tahoe business doing a good job with their social media marketing efforts. In addition to our Once a Month Who’s Doing it Best in Lake Tahoe in Social Media and Digital Marketing Series, I’m going to feature a local Lake Tahoe business in our Tahoe Thursday series. If you can think of any, let me know in the comments section or send...
7 action steps to creating your Social Media Strategy
Photo credit: Flickr. Sean MacEntee
2012 is the year that you need to create a social media strategy for your business if you don’t have one yet. Just make this your goal and I promise you it will pay off.
Radian6 report recently released states: “Strategic users are almost three times more likely to execute activities for engaging prospects than informal users (53% vs. 19%)” — and...
Facebook 2012 – What You Need to Know. Free Webinar with Mari Smith Jan 31st
We’ve partnered with Mari Smith, Facebook social media expert to bring you a completely free webinar on Jan 31st at 11am PST.
Do you remember the “Six Degrees of Kevin Bacon” game that went viral a few years ago?
Apparently, Facebook is now credited with reducing the six degrees of separation to only FOUR!
That means, if there’s anyone on the entire planet you’d like...
Out&About Marketing predicts 2 major areas in 2012 to keep an eye on
Another year has gone by us fast. As we approach a brand new year, I like to stop and think of what the immediate future holds for us as social media marketers and CMOs. In my opinion, we are going to continue to see social media, mobile, video and augmented reality take more of our time as consumers and marketers. Yet, the two most important areas to pay attention to in 2012 in my opinion are social...
Problems with Facebook custom domain name? Check your settings.
I recently discovered a Facebook bug that may not be allowing your Facebook page to display properly. If you have registered your custom domain name on Facebook, i.e Facebook.com/companyname you should be able to type it in and go directly to your page when you are logged out of Facebook. However, some Facebook pages will direct you automatically to Facebook.com. How to fix this issue?
Check your page...
Does your Travel&Tourism brand know how to engage on Facebook?
I had the pleasure to present at SMG Tahoe Technology & Marketing 2011 on Facebook for Business with focus on the Travel&Tourism industry. I like the event as it gathers many local and regional folks involved in the travel, tourism, outdoor and recreation industries. I’ve worked with many of them over the years and the event has the feel of a family gathering.
I truly enjoyed the presentations...
History of Social Media
Each day, we Facebook, use Twitter, instant message, read blogs, email, share photos on Flickr and Instagram, watch videos on YouTube and Vimeo. I use technology for just about everything, from exercising and mapping to cooking and reading the news . But do you ever wonder: “How did we get here?”
What does the future hold? Quora, the people questions and answers forum may replace Google...
Prana- remarkable products with remarkable marketing
Prana is a clothing manufacturer I have fallen in love with for the past few months. They provide good quality clothes at decent prices and stand by their values. Below are ten good reasons I like Prana. These are excellent ideas a business can implement to stand out, create advocates while staying true to their beliefs and still make a profit.
1. Influencer program – every company needs to...
Ralph Lauren “Gets It”. Do you?
Case Study: Ralph Lauren
This blog post is way overdue. It happened two winters ago and I just haven’t gotten around to write about it. It absolutely impressed me as a situation where clearly a company “Gets It”.
The company: The company is Ralph Lauren and more specifically their Polo Blue Cologne Fragrance. They created a brand new campaign to help launch their Red, White and Blue...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
© 2009 Out&About Marketing LLC