Lessons from SMG Technology and Marketing workshop
I had the pleasure to present to the Strategic Marketing Group in South Lake Tahoe yesterday. Here’s a short recap of the sessions I attended and a copy of my presentation.
I enjoyed David LaPlante’s presentation.His passion for technology, social sharing, video, content and skiing is addictive and make a big impact on everyone who’s ever seen him speak. On the forefront of technology,...
Are you turning away business?
A big annoyance for me is seeing signs at businesses that just scream we don’t want your business. I took this photo at a Keva Juice shop at the Reno Mall. To me, this sign says: 1) You are not welcomed here and 2) Our organization has problems.
Look around your business for signs that may be sending the wrong message to your customers. They may be making perfect sense to you (are they really?)...
The Black Eyed Peas and the Now Generation
Lately, I’ve become a total Black Eyed Peas fan. I love their music. I work out to it, listen to it at home, cross country ski with it, listen to it on weekends, when I work and when I fall asleep. One of their songs, “Now Generation” has interesting lyrics touching upon social networking, our desire for urgency and immediacy and how we want everything NOW.
The New Customer is defined...
Is the Travelocity contest on Facebook good or bad?
Travelocity announced a new contest on Facebook: The roaming Gnome asked you to vote for the next ski trip destination: Lake Tahoe or Utah.
The Good
This is a brilliant idea to get everyone associated with the travel & hospitality industries involved and engaged. It’s working. It’s a friendly competition and visitors bureaus, hotels, ski resorts and local businesses are showing their...
Lake Tahoe Snow and Social Media
Cross country skiing Lake Tahoe
Winter is definitely here and it looks like it will be a nice White Christmas for everyone in Lake Tahoe. Let’s see what Lake Tahoe ski resorts are reporting for snow accumulations on their websites:
On the North Shore:
1. Alpine Meadows reports 54″ of new snow.
2. Squaw Valley reports 42″ of snow storm total.
3. Sugar Bowl which usually tends to...
Is your ski resort ready for the season? What keeps you up at night?
Photo credit: Jeff Engerbretson
I’m speaking tomorrow at the North Lake Tahoe Chamber of Commerce Breakfast Club. I’m looking forward to hearing the key note speaker, Bob Roberts from the California Ski Industry Association as well as seeing my colleagues in the industry. I hope everyone is as excited as I am about the start of a new season. In my presentation I’d like to make three...
Is your business on Facebook?
Back in March I wrote a blog post discussing social media stats for social networks including Facebook, Twitter, MySpace, Delicious, YouTube and Flickr. If you are interested in knowing who visits these social media sites and how much traffic they are getting, please, go back and read the original post first. I pulled the data from Quantcast.com and it’s one of the most read blog posts so far.
Today,...
One Happy Customer – Case Study
Overnight success with social media
Sliding on The Cheap turned to Out&About Marketing for help with social media. Kevin Tinto, a great businessman and founder of Sliding on The Cheap could see the potential for using social media for his business. His website, http://slidingonthecheap.com offers discounted skiing and snowboarding lift tickets, ski&stay packages, ski deals, ski shop sales, ...
Diamond Peak Facebook Contest a Huge Success
Facebook is the Number one source of traffic to Diamond Peak Ski Resort’s website for the last month, following a well thought out social media strategy, planning, fun contest and a great execution.
Based on our Google Analytics reports, Facebook surpassed traffic from Google and from our own domain name in the past one month. How did we accomplish this success? I can’t give you all the...
Sharpie’s social campaign
I want to share with you Sharpie’s social media campaign. Sharpies? Right! They have built a very successful social media strategy. Can you think of creative, fresh and engaging content for Sharpies? Neither could I. Until I saw their online community – Sharpie. Uncap What’s Inside. Check out some of these products artfully decorated with a sharpie. Amazing, isn’t it? Can you...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
