Social Media ROI
I ran into this YouTube video on social media ROI and I want to share it with you. How are you measuring your social media efforts? Do you have a social media strategy that you know is working for you?
Social Media Measurements – Free Tools
Photo credit: Stephen Oachs
How do you measure social media? There are many ways to measure your efforts. How much time do you have?
There are free and paid ways to measure your social media marketing.
Here’s a good post on the topic from OptimizeThis who lists some valuable tools. What do you think? How do you measure your social media efforts?
Have you decided to cut on efforts in other areas?...
The Five T’s of Word of Mouth Marketing – Book Review
I’m reading a book by Andy Sernovitz “Word of Mouth Marketing”. In the book, he talks about five elements to every word of mouth marketing campaign. I want to share them with you here as they are just too good and to the point. I hope you start implementing them when you are building your word of mouth campaign:
Talkers – Who will talk about you to their friends? Who are...
How to measure social media
Social Media.Yes, it’s great but how do you measure it? I hear this statement a lot by business people trying to grasp with this new way of communication and its applications for marketing, sales, customer service, PR, research and more. A lot has been written about the topic of how to measure social media. Some people are for measuring every dollar and minute that goes into social media efforts,...
Diamond Peak Facebook Contest a Huge Success
Facebook is the Number one source of traffic to Diamond Peak Ski Resort’s website for the last month, following a well thought out social media strategy, planning, fun contest and a great execution.
Based on our Google Analytics reports, Facebook surpassed traffic from Google and from our own domain name in the past one month. How did we accomplish this success? I can’t give you all the...
Social media revolution – Right here! Right now!
Caution: Addictive
Social media is more popular than porn. Is social media a revolution? An evolution? Here to stay? Let me know what you think.
A friend of mine sent me this video on YouTube and I can’t get the song out of my head. If you need to see a summary of statistics as to why social media is so powerful in combination with a really cool song, go ahead. I promise you will get it in 4:22...
5 Free and Easy Tools to Monitor Your Travel Reputation Online
People are talking about your tourism brand. Making comments – good or bad when they travel. We know how word of mouth is affecting people’s choices about where to go on vacation, where to stay, which spa to book their appointment in, where to go out for dinner. If you know what’s been said, you can at least make sure the facts are right and try to lead the conversation. It’s...
How social is your State Destination Marketing Organization (DMO)?
This is the first study I have been able to find that provides some idea as to how active state marketing organizations are in social media. Dave Serino put a lot of time and effort in ranking all 50 US States DMOs. Dave used 12 primary points to evaluate each state’s efforts on social media and they are:
Certified Site Traffic Measurement from Quantcast.com
Presence of Social Media icons and...
6 Best Practices for Engagement
Social Media does work. If you need proof, take a look at this very useful tool, Engagementdb for measuring companies’ engagement. It’s not always about “eyeballs”, “fans” and “friends”. Social Media is Social – which means it’s about people and not about technology. Now, there is a tool that can measure how engaged your company is with your...
ResortXpo and Social Media Panel Lessons
Last week I attended the ResortXpo, the first virtual ski trade show, organized by Samantha Rufo from nxtConcepts (Twitter handle @srufo), North Pole design, Selectus Consulting, and of course Captain Morgan.
I was invited to present on the social media panel together with David LaPlante from Twelve Horses (Twitter handle @davidlaplante), Michelle Evans from Grouse Mountain and Eric Hoffman from Park...
Milena Regos, Marketing Director for IVGID & Diamond Peak Ski Resort, is an experienced and innovative marketing and Internet professional and social media practitioner who builds award winning marketing campaigns with proven return on investment. Milena Regos specializes in creating digital marketing campaigns enabling travel&tourism brands communicate effectively with customers. More on the About page. This is her personal blog and the thoughts and opinions expressed here are hers alone and do not necessarily represent the views of her employer or anyone else. 
