Category Archive: Measurements

Social Media Success for Marketers and Entrepreneurs: Beyond the Basics

Posted by on April 14, 2014

3 social media tools every marketer should know and here’s why   Have you ever gotten frustrated with how much time it takes to build up your social media audience? Do you wonder if social media is even worth the time? Do you find yourself spending a ton of time on data that makes no […]

How to measure your social media marketing

Posted by on September 23, 2013

Measuring your social media marketing can be challenging for business owners who already wear so many different hats, manage priorities and put out fires on a daily basis. Sound like you? Let’s see if we can provide an outline to measure your social media activities by using Hootsuite as a social media management platform. Why […]

Best of Ski Resort Marketing 2012/13 – Squaw Valley & Alpine Meadows

Posted by on June 4, 2013

The Social Media ROI question as defined by Squaw Valley/Alpine Meadows This blog post is a series of posts on the Best of Ski Resort Marketing from the 2012/13 season. To read the entire article, visit Ski Area Management website. When companies are scratching their heads about the social media ROI question, Squaw Valley/Alpine Meadows […]

Participate in the 2nd Annual Reno-Tahoe Social Media Marketing Survey Now

Posted by on April 8, 2013

We are opening the 2nd Annual Reno-Tahoe Social Media Marketing Survey and we are inviting you to participate. Spend 5 min and gain valuable feedback of your social media marketing activities. See how you compare against your peers in the area. What: Spend 5 min Where: Click here to take survey When: Do it now. […]

25 ways to measure your social media ROI

Posted by on November 20, 2012

Earlier in November, I had the pleasure to present to the annual Strategic Marketing Group Tahoe Tourism Technology and Marketing Workshop (phew, that’s a long title) on one of my favorite topics: Social Media Measurements and Social Media ROI. The title of my presentation was 25 Ways to Measure and Analyze your Social Media ROI. […]