100 awesome social media marketing stats, charts and graphs
This excellent collection of social media marketing stats, graphs and charts is brought to you by the great folks at Hubspot.
Highlights from the collection broken down by categories are:
Inbound Marketing
In 2011, 61% of marketers invested more in earned media compared to 58% in paid digital media and only 14% in paid traditional media
B2B marketers are shifting their budgets towards inbound marketing...
7 action steps to creating your Social Media Strategy
Photo credit: Flickr. Sean MacEntee
2012 is the year that you need to create a social media strategy for your business if you don’t have one yet. Just make this your goal and I promise you it will pay off.
Radian6 report recently released states: “Strategic users are almost three times more likely to execute activities for engaging prospects than informal users (53% vs. 19%)” — and...
Is social media marketing paying off for your business?
I love the conversation of return on investment from your social media marketing. Don’t you?
Businesses are starting to realize that social media goes deeper than getting a Facebook page up, linking it to your Twitter profile (more on this in another post) and telling the intern to update Facebook every day.
Businesses that are successful with their social media marketing are the ones that have...
How do you measure return on investment on social media?
Marketers are trying to figure out how to measure return on investment (ROI) from their social media marketing activities. The pressure to measure is on and 2012 will be the year we move away from fans and followers to actual value of our social media efforts.
You can measure ROI of your social media by using the right traditional and digital metrics. Two good tips for beginning to track how you do...
Out&About Marketing predicts 2 major areas in 2012 to keep an eye on
Another year has gone by us fast. As we approach a brand new year, I like to stop and think of what the immediate future holds for us as social media marketers and CMOs. In my opinion, we are going to continue to see social media, mobile, video and augmented reality take more of our time as consumers and marketers. Yet, the two most important areas to pay attention to in 2012 in my opinion are social...
Does your Travel&Tourism brand know how to engage on Facebook?
I had the pleasure to present at SMG Tahoe Technology & Marketing 2011 on Facebook for Business with focus on the Travel&Tourism industry. I like the event as it gathers many local and regional folks involved in the travel, tourism, outdoor and recreation industries. I’ve worked with many of them over the years and the event has the feel of a family gathering.
I truly enjoyed the presentations...
Social Media Workshop coming to Lake Tahoe
It’s 2010 – Is your business social?
Do you need help figuring out how to best use social media marketing for your business? Do you want to understand how to use word-of-mouth online to compliment your traditional and online marketing efforts. Are you new to social media? Do you need justification for yourself or to your boss that social media is not just playing on Facebook? Do you think...
Adrift Tahoe Paddleboarding and Social Media
Photo credit: PeterSpain.com
This is one of two posts on how small businesses can use social media to their advantage. I got particularly interested in paddleboarding and decided to track the entire process of how social media is affecting the bottom line of a small business.
Adrift Tahoe is located in Kings Beach, Lake Tahoe, CA and they offer rentals, sales, fun special events and merchandise. It’s...
Social Media ROI
I ran into this YouTube video on social media ROI and I want to share it with you. How are you measuring your social media efforts? Do you have a social media strategy that you know is working for you?
Social Media Measurements – Free Tools
Photo credit: Stephen Oachs
How do you measure social media? There are many ways to measure your efforts. How much time do you have?
There are free and paid ways to measure your social media marketing.
Here’s a good post on the topic from OptimizeThis who lists some valuable tools. What do you think? How do you measure your social media efforts?
Have you decided to cut on efforts in other areas?...
Out&About Marketing is a digital marketing and social media consultancy with focus on brands in the travel&tourism, outdoor&recreation and health&fitness. We provide custom build digital marketing and social media audits and strategies, education, tools and tips specific to your industry. 
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