Category Archives: Measurements

Facebook Tools and Technology Series (Part 3 of 5): How To Make Facebook Ads Work for You and Generate Social Media ROI

Welcome back to our Facebook Tools and Technologies Series. In this series we are going to discuss Facebook Ads and how to generate social media ROI. The entire series include: Series 1 – How to Build a Facebook Business Page …

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25 ways to measure your social media ROI

Earlier in November, I had the pleasure to present to the annual Strategic Marketing Group Tahoe Tourism Technology and Marketing Workshop (phew, that’s a long title) on one of my favorite topics: Social Media Measurements and Social Media ROI. The…

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