Integrated Marketing

Integrated Marketing, according to The American Marketing Association, is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”

In other words, it’s taking a holistic approach to your entire marketing efforts and it includes both offline and online marketing channels: from traditional marketing and media (public relations, direct mail, billboards, TV, radio, trade shows) to online marketing (pay per click, banner advertising, email and includes the latest technology developments, such as social media networks, blogs and microblogs).

The goal of selecting the elements of any integrated marketing communications is to create a campaign that is effective and consistent across all media platforms. Some business may need an awareness campaign with the greatest reach while others may need a very targeted call to action approach.

Need professional help with your integrated marketing approach? Out&About Maketing works with some of the best companies in their industries (media, creative, SEO) to create a cohesive and holistic approach to your entire marketing campaign.