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3 New Year’s resolutions every business can adopt today

Posted by on January 3, 2011

Happy New Year! This year will provide another exciting and ever changing environment for online marketers. Personally, I’m thrilled about the opportunities presented to businesses that can adapt to the new normal and establish a conversation with their customers. Here are three resolutions every business can adopt this year.

1. Make your business social - every single company and organization can and should have some online presence where people can reach out to them, ask them questions and expect to receive a timely answer. Being social means being in places where your customers are. Your website won’t matter as much because people expect to connect with you on their terms, whether it’s Facebook, Twitter or YouTube. Personally, I’m finding myself using Facebook a lot more than Google when trying to find a company. Most often than not, the Facebook page is a lot more up to date than their website.

2. Seek first to understand, then to be understood is a Stephen Covey principle and it applies in today’s online environment. Listening has become a number one priority when trying to understand where your customers are and what they think about your business. Being social means actively listening online and being able to respond to positive and negative feedback. From free tools to paid platforms, there are hundreds of options to listen online and get the people’s view about your business. Ultimately, your brand is what people think it is so take advantage of this free research and use it wisely.

3. Quality message – please, please, please, stop using a new medium the old way. If every business continues to bombard us with their promotions and advertising messages, people will stop “following” and “liking” companies. A new social network will appear which will ban companies from using it. If there is one out there already, please, let me know so I can join it.  Quality message means that it’s really newsworthy and you will share it with friends. If you don’t think it is, then don’t post it.  It just adds to to the noise. You are not getting any new customers because of your latest update. Nobody cares but you. My advice is think twice before you post any message or you risk alienating your customers.

What are your business New Year’s resolutions. Please, share them here.

Categories: Blog Marketing Social Media Social Media Marketing | 5 Comments »

It’s 2010. Is Your Business Social – Social Media Workshop

Posted by on October 7, 2010

It's 2010. Is Your Business Social?

Today, I had the incredible opportunity to speak to 35+ executives today in Incline Village at the Parasol Tahoe Community Foundation. The audience consisted of many non-profits and small to medium businesses from the area. Some of them have national and international operations. The workshop was 3 hours long and after a hard core group exercise at the end everyone walked out with a social media strategy in hand or at least armed with information and resources to get going in the right direction. We all worked hard in these 3 hours yet we managed to have a lot of fun.

Below are the slides from the presentation. Enjoy and please, use responsibly. If you happen to be in the room, you will notice that I have deleted some of the confidential data slides.

A couple testimonials from the event:

“THANK YOU MILENA!!! You facilitated an amazing workshop! We really appreciate it!” Wendy Losee, Event Organizer

“Thank you for a great workshop today at the Parasol Foundation. I appreciate all of your wisdom and insights into the world of social media.” Robin G., Participant

Thank you guys for being a great audience. Special thanks to Parasol for organizing the event. What did you think about it? What did you learn? Please, leave a comment below.

It’s 2010. is your business social. milena regos

View more presentations from Milena Regos.

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How to start a social media strategy

Posted by on March 23, 2009

Social media is gaining importance as a tool to engage with your customers and find out the conversation about your brand. Social media is simply word-of-mouth online. Your customers talk about your brand with their friends. What can you as a marketer do to get engaged with the conversation? Here are a few important steps to consider.

Continue reading How to start a social media strategy

Categories: Blog Business eMarketing Lake Tahoe Measurements Small Businesses Social Media Social Media Marketing Technology Web 2.0 Web 2.0 tools | No Comments »

Why Twitter is important for business

Posted by on March 3, 2009

Businesses today have an amazing opportunity to listen to what their customers are saying about their brands and to connect with their customers online and instantaneously resolve problems. How valuable is that? As a business owner or CEO you want to know what your customers and employees think, don’t you? Log into search.twitter.com and listen in the conversation. Sure, only 11% of people in the US are on Twitter right now, but that population is growing fast.

You can also use Twitter to connect with your customers and establish followers. I started the Twitter account for Diamond Peak Ski Resort and I have over 400 followers so far. I send updates on weather, deals, events, lift status, snow conditions, etc. People want to know what’s going on. You can use Twitter to direct people to your website, increase your ecommerce, increase your email list and more. It all depends on what your goal with Twitter is. It’s just one more place online to connect with your customers. You believe in the value of your website, right? Now, it’s time to start using Twitter.

Happy Twittering!

Categories: Blog Business eMarketing Lake Tahoe Marketing Measurements Ski industry Small Businesses Social Media Social Media Marketing Technology Travel & Recreation Web 2.0 Web 2.0 tools | No Comments »