Blog Archives

Does your Travel&Tourism brand know how to engage on Facebook?

Posted by on October 13, 2011

I had the pleasure to present at SMG Tahoe Technology & Marketing 2011 on Facebook for Business with focus on the Travel&Tourism industry. I like the event as it gathers many local and regional folks involved in the travel, tourism, outdoor and recreation industries. I’ve worked with many of them over the years and the event has the feel of a family gathering.

I truly enjoyed the presentations I saw, starting with Troy Thompson from Travel2.0 setting the stage for the day, Mike Henderson from Arborglyph talking about destination marketing videos, Rob Gadtke from KPS3 n mapping media and technology to the buying process and Eric Bengston on Developing an Interactive Strategy.

Below you will find my presentation on how to engage with your fans on Facebook and create a culture and vibrant online community with lots of examples from local and national properties doing it right. I covered custom landing pages, affordable apps, best business practices and measurements. In addition to my presentation, feel free to use my handout on 10 Facebook tips to improve engagement. Some of these tips you can implement today in your Facebook marketing.

Facebook for Business – Travel&Tourism by Milena Regos, Out&About Marketing

For the 10 Facebook tips for businesses, click here. Enjoy! What have you found that works for your on Facebook? Share some stories with us.

Categories: Blog Business Events Facebook Lake Tahoe Marketing Measurements Social Media Social Media Marketing Technology | No Comments »

The winner of SMG free ticket is…

Posted by on October 4, 2011

Molly is the luckiest winner of the free ticket to attend the Strategic Marketing Group Technology and Marketing Workshop. Congratulations Molly and Thank you to everyone who participated in our contest.

It’s not too late to get your tickets for the workshop. Last day to register is tomorrow, Oct 5th. You can see the complete agenda of the day as well as the detailed presentations.

I can’t wait to see everyone there and discuss Facebook for Business. I better start working on it!!

Categories: Blog Events | No Comments »

Lessons from SMG Technology and Marketing workshop

Posted by on March 18, 2010

I had the pleasure to present to the Strategic Marketing Group in South Lake Tahoe yesterday. Here’s a short recap of the sessions I attended and a copy of my presentation.

  1. I enjoyed David LaPlante’s presentation.His passion for technology, social sharing, video, content and skiing is addictive and make a big impact on everyone who’s ever seen him speak. On the forefront of technology, geek by heart and skier for life, David talked about the past, present and future of technology. A lot of change is coming to us and it’s happening fast. Stay with the trends or be left out in the cold when it comes to how you do business online.
  2. Jim Scripps gave a great overview of blogging – what it is, how to do it and best practices. It’s quick to set it up and businesses can use to engage online, deal with a PR crisis, help improve their search engine rankings, provide timely updates, use it as a hub for all of their social media efforts and engagement with bloggers.
  3. Michael Kelly from ClickMail Marketing gave an extensive overview on how to best utilize email marketing for organizations with a ton of statistics and best practices. Knowing that the average value of an email address is $120 puts a different light to the email database list of any size.
  4. Jake Fields, from Treeline Interactive spoke passionately about mobile marketing: iPhone apps, mobile advertising, text messages and various applications. Mobile holds a lot of opportunities for the future. As companies enter this new field with many unknowns it’s good to partner with someone that understands it and does it on a daily basis. Treeline Interactive seem to be completely at ease when it comes to speaking mobile advertising.
  5. Finally, here’s the presentation I gave on Facebook and Twitter for business. Someone asked about social media ROI. Here’s a good video touching on the ROI question.
Facebook and Twitter for Business

View more presentations from Milena Regos.
How about you?What did you learn at the SMG conference? What else would you have liked to see there?

Categories: Blog Business Email marketing eMarketing Facebook Interactive marketing Small Businesses Social Media Social Media Marketing Technology Twitter Web 2.0 Web 2.0 tools | 4 Comments »