Blog Archives

How to create a great video for your brand

Posted by on February 3, 2012

It’s Friday so we’ll keep this post very short.  I wanted to share this video by Equinox Yoga as an example of a video well done. Do yourself a favor and spend the next 3 minutes watching it. You will feel inspired.

When I first saw it, it had close to 500,000 views within 24 hours of making it public on YouTube. The views are now close to 2.2 mil. It’s absolutely amazing. Great job Equinox Yoga!

What makes a good video: 

  1. Captivating content.
  2. Movement.
  3. A story that draws you in.
  4. Good Audio.
  5. Elements of funny, amazing, entertaining, inspiring, informational or controversial help a video go viral.
  6. Time – keep it to about 2 min.
  7. A good looking girl in bikini helps :-)

 

YouTube Preview Image

Have you seen any great videos lately?

Categories: Blog Brands I like Creativity Marketing Social Media Video | 2 Comments »

Web trends 2010

Posted by on January 10, 2010

I had the pleasure of speaking to a very diverse group of University of Nevada, Reno (UNR) consisting of undergraduate and graduate students and business owners and professionals from Reno and Lake Tahoe. Thank you Dr. Bret for putting it together. The event was mainly Q&A format but the very first question Dr. Bret asked every one on the panel was: How is 2010 going to be better or different for you with regards to social media?”. I expanded my answer to cover how I see online marketing changing in 2010. With traditional marketing declining an estimated 7.9%  and online marketing spending increasing 9.5% according to eMarketer, the importance of online marketing for businesses is increasing tremendously. The three trends I see in the 2010 that would benefit businesses if used wisely are:

  1. Video – YouTube is the second largest search engine in the world. Hulu has grown from 63 million streams in April 2008 to 373 million in April 2009. (from Social Media Revolution video). 77% have watched an advertising on YouTube. (from Razorfish Digital Report 2009). 13 hours is the amount of video uploaded to YouTube every minute. 412 years is the amount of time it will take you to watch every video on YouTube. 100 million is the amount of YouTube videos watched daily. These and more interesting stats from What The F**K is social media presentation.  Video is here to stay. You can use it to sell your product, explain your idea, showcase your property. People prefer to watch instead of reading.  As a business, figure out how to embed video on your website, use video to sell your product or service, use video on online ads, explain your product and make sure your video is compatible on mobile phones.
  2. Mobile - According to the Mobile Marketing Association total U.S. spend on mobile marketing will grow from $1.7 billion in 2009 to $2.16 billion in 2010. More and more companies are looking for ways to get to consumers on the only device they always carry with them – their cell phone. According to the Razorfish Digital report 2009, 57% access the Internet from their phone, 50%  have downloaded an app for their phone and 30% have interacted with an ad on their phone. Two major trends for mobile marketing this year are going to be Mobile Money and Mobile Ticketing. You will be able to send money abroad from your cell phone as well as purchase airline and other tickets on your phone and not have to carry paper print out with you. Mobile applications for businesses are huge – from text messages for your business to iPhone apps, this is going to be an exciting year for mobile marketing.
  3. Location/ Social Networking – this trend focuses on geo enabled games and software from companies are Foursquare and Loopt. Social network sites where people (and companies) are going to be aware of each others surroundings. People are going to be able to connect with friends near you and companies are going to be able to provide relevant coupons and messages. You will be surrounded with information stream that is relevant to your behavior and current location. Twitter may be overtaken by these technologies in 2010 as companies try to attract people who are physically closer to their location. A very interesting and somewhat scary trend to watch in my opinion.

I promised a few people in the UNR social media class that I will make the stats available. So here you have it. Your turn. What trends and interesting social media or online marketing stats do you want to share?

Categories: Blog Business eMarketing Events Interactive marketing Marketing Social Media Social Media Marketing Technology Video Web 2.0 Web 2.0 tools | 12 Comments »

Using Web Video Marketing

Posted by on October 18, 2009

Videos are extremely powerful marketing tool and can be used very well in business. People like to watch not read and videos can sometimes showcase your product much better than any press release or print ad will.  With social media gaining more and more momentum and people spending countless hours consuming user-generated content, videos will become a part of your overall marketing mix. Did you know that it will take you 460+ years to watch all videos on YouTube?  It’s fairly easy to integrate videos in your overall marketing campaign. You just need some strategy, creativity, a Flip camera and some time.
I found this great presentation from ReelSEO on how to incorporate videos in your online press releases. You can use videos to help with your SEO efforts as well.
There are some excellent video stats in this presentation. I recommend that you quickly read through it. As marketers, we need to know how to use this medium well. Even a small business can benefit from videos distributed online on various portals.
Do you use video for your business? What have you found that works or doesn’t work?

Categories: Blog eMarketing Interactive marketing SEO Social Media Social Media Marketing Technology Video Web 2.0 Web 2.0 tools | No Comments »

How to create a remarkable marketing campaign

Posted by on July 9, 2009

The new Evian Live Young Campaign is funny and engaging

Evian just created a remarkable and clever campaign with a social media component to it. The Evian Live Young campaign was just released today. The video on YouTube had 323 views as of the writing of this blog.  I think the campaign is funny and memorable. The break dancing was done by adults. Babies bodies and faces were used in the commercial. No babies were made to dance :-) .

Continue reading How to create a remarkable marketing campaign

Categories: Blog Brands I like Business Case Studies Creativity eMarketing Facebook Marketing Social Media Success Stories Technology Video Web 2.0 | No Comments »