Blog Archives

Social Media Marketing is like a really good Bloody Mary

Posted by on May 25, 2009

Social Media Marketing in a glass

Photo Credit: Flickr

Social Media Marketing reminds me a lot of a really good and spicy Bloody Mary.  Here’s the recipe.

In a glass of marketing put:

Ice – your social strategy

Good vodka – that’s your great content – the most important part!

Mix – a lot of listening and talking

Add some black pepper – search

Garnish with hot peppers – that’s your public relations

Add some olives – a little bit of creative (for the content)

Spicy beans – add some technology for applications

Horseradish – mix in project management to respond to customers questions  and feedback you will receive. This is your customer service.

Tabasco sauce – a dash of media to support the content

A stick of celery – to mix everything together and measure how spicy you Bloody Mary is and how effective your social media marketing is. Adjust as necessary.  Drink responsibly. Enjoy!

I ran into a post comment somewhere which gave me this idea. I can’t remember where otherwise, I’ll give the original post credit.

A practical resource guide on how to listen on the social web?

Posted by on May 2, 2009

Listening to the conversation People are talking about you, your company, your brand. Do you know what they are saying?

Here’s a practical resource guide on how to find out what people are saying about your brand. Listening to what   people are saying seems to be a hot topic right now but most people don’t know where to start. There are some very good software companies that will help you achieve your goals but they can get expensive or simply are not in your budget especially when there are so many free tools already. I will share with you great tools that will do the job and are free. It will take you some time to set them up and see what works for you but you can’t ignore the conversations on the web. Listening to what’s happening is important because it will help you understand better what your customers want. Continue reading A practical resource guide on how to listen on the social web?