Blog Archives

How to create an authentic advertising campaign with social media component

Posted by on June 4, 2009

Air New Zealand’s new TV campaign

Air New Zealand’s new TV campaign is authentic, fun, remarkable and well done. On top of everything it will go virally on social media channels. It has already generated quarter of million views on YouTube.

I love this campaign for its creativity, employee engagement, humor and surprise factor. I think it’s brilliant from idea to execution. Well done Air New Zealand!

Check out the TV commercial below on YouTube Continue reading How to create an authentic advertising campaign with social media component

Categories: Blog Brands I like Business Creativity eMarketing Interactive marketing Marketing Social Media Technology Travel & Recreation Web 2.0 Web 2.0 tools | No Comments »

The Power of YouTube videos for your Brand

Posted by on April 17, 2009

YouTube has become an important part to any social media campaign. It has also proven its effectiveness in making or breaking a brand. I’ll give you 3 examples from the past few months that if nothing else should clearly show you the importance of YouTube to any brand, any company and any person. YouTube is not just videos posted by teenagers and viewed by their peers. YouTube has become a lot more and if used wisely could really bring attention to your company at a very affordable cost, eyeballs and brand recognition.

1. Susan Boyle singing sensation

The news picked up the story of this phenomenal singer and within days the YouTube video went from 1,578,735 views (this is what it was recorded on it when I wrote my previous post) to 19,233,462 views as of the writing of this blog. Continue reading The Power of YouTube videos for your Brand

Categories: Blog Brands I like Business Case Studies Creativity Customer service eMarketing Interactive marketing Marketing Small Businesses Social Media Social Media Marketing Success Stories Technology Travel & Recreation Video Web 2.0 Web 2.0 tools | 4 Comments »